great opportunity to incorporate QR codes to ask current renters what they love about the fitness center , dog park , etc , so renters can see bits of “ real life ” at the communities as they ’ re reading review content .
The review is from a verified prospect who toured the community
Weighing in at 35 %, renters want to see verifiable information from prospects who have toured the community . Offering surveys after tours is a great opportunity to generate more reviews and tell future prospects about what they can expect in their tour experience to stand out from the competition .
Jessica Pope is the National Marketing Manager of ApartmentRatings and SatisFacts
The reviewer is named rather than anonymous
While a strong majority prefer a verified review , 32 % want to see a name associated with that review as well .
The review mentions employee names that work at the community
The # 1 most important element of a review is detailed information , but only 31 % of renters prefer to see employee names mentioned .
When thinking about what is going to capture the tour , it may be more important to focus on gamifying specific elements of the community and neighborhood rather than a specific employee .
The review is free of grammar and spelling errors
While we should always put our best foot forward , renters care more about the quality of the content rather than misspellings or grammar errors , with only 28 % rating this as an important element of a review .
The review has a 5-star rating
Coming in last at 23 %, is the star rating . It is evident from all of the other elements that renters find valuable , that their focus is on quality , not star quantity . In fact , the average star rating renters say they need to consider a community is just 3.82 .
Are you , or do you know , a maintenance tech that goes above and beyond for their residents ? Time to turn those people into Legends .
To learn more and submit your legend , visit
maintenancelegends . com
PRESENTED BY www . aamdhq . org
Up to $ 15,000 in
Educational Grants
APRIL 2024 TRENDS | 29