Adrian C . Danila
abilities , inspiring trust and respect among their team members . They communicate with clarity and conviction , instilling confidence in others and rallying them around a common goal . By fostering a sense of purpose and direction , they empower their teams to navigate change with confidence and courage .
4 . LEADING WITH EMPATHY :
Your Service Team : The Best Outreach Marketing Tool
In times of uncertainty , empathy is more important than ever . Change catalysts understand the importance of empathy in leadership , actively listening to their team members ' concerns and offering support and guidance where needed . They create a supportive and inclusive environment where everyone feels valued and heard , fostering a sense of belonging and unity .
5 . CONTINUOUS LEARNING & GROWTH :
Change catalysts are lifelong learners , committed to personal and professional growth . They actively seek out new knowledge and skills , staying ahead of the curve in an ever-changing world . By leading by example and embracing a growth mindset , they inspire others to embrace learning and embrace change as opportunities for growth and development .
Change catalysts play a crucial role in leading through turbulent times with confidence and resilience . By embracing change , cultivating resilience , inspiring confidence , leading with empathy , and prioritizing continuous learning and growth , they empower their teams to thrive in the face of uncertainty .
As we navigate through these challenging times , let us look to these change catalysts for guidance and inspiration on our journey toward a brighter future .
You are spending money advertising your community online , to businesses in your area , for campaigns designed to reach out to the right demographics .
Your company has a Reputation Management Department specialized in damage control , as most of the potential renters are checking online reviews before considering to become your residents- I called that reactive marketing .
What if I told you that you are underutilizing the best marketing tool that is already at your disposal : your service team .
Consider this :
Your current residents are the best vehicle for spreading the word about how great is to live at your community to their friends , family and co-workers . Most of them only walk into your office only three times : when touring the community , signing the lease and turning in keys at the move out . The only associates they may be in contact with for the length of their stay are your service team members .
Besides residents families and close friends , chances are that nobody else except your service team has the privilege to enter their homes .
Focus on making your service team visits count : professional appearance and efficient service goes a long way .
GAME CHANGER
Adrian C . Danila
Adrian ’ s remarkable journey in property management began in 2003 when he started as a part-time groundskeeper . Over the past two decades , he has evolved into a multifamily industry expert , leaving an indelible mark on the landscape .
As a consequence , you will end up with : a happy resident , hopefully followed by a great online review and a recommendation for your community and less work for your Reputation Management Department . This way , you are turning your resident into a promoter . Not only that they are doing free advertising for you , but they may end up renewing their lease , therefore saving you money in turn cost , manhours and reducing vacancy loss .
Are you using your onsite service team at full capacity ? www . aamdhq . org APRIL 2024 TRENDS | 25