April 2023 | Page 5

INSIDE THIS ISSUE
April 2023 | Volume 36 , Number 4
Official Publication of the
APARTMENT ASSOCIATION OF METRO DENVER

6

Board Perspective
Which Came First : The Chicken The Egg Or Rent Control ?
7100 E . Belleview Ave . Suite 305 Greenwood Village , CO 80111 ( 303 ) 329-3300

21

Photo Album
2023 Tributes Kick off Party
PUBLISHER Mark Williams
mwilliams @ aamdhq . org
Design & Production Christopher Dean
cdean @ aamdhq . org

30

Game Changer
Winning is A Team Sport
Developing “ Inner ” Game & Forming The Right Habits
Amber Song
amber @ aamdhq . org
COMMUNICATION CHAIRS Jennifer Henderson , Shea Properties
Sabrina Taylor , Gables Residential
CONTRIBUTORS THIS MONTH Matt Phillips
Rocky Sundling
Victor Sanchez
Andy Rhodes
Ashley Tyndall
Nicole Upano
Darius Wise

34

38 44

Marketing
How to Market Your Property to Different Generations Without Stereotyping
Photo Album
Innovation & Technology Conference
Apartment Advocate
Examining the Unintended Consequences of Rent Control Policies in Cities Across America
4 Leadership 7 Apartments Giving Back Day 9 Snapshots 17 Education 25 Education Conference &
Trade Show 2023 48 New Members 48 Advertisers
ADVERTISING Please call 303.329.3300 for more information about advertising in Trends . Deadline for contracts and artwork are the first Monday of the month prior to publication .
Article Submission Trends will consider printing any article written by an AAMD member that applies to the Denver multifamily industry , is 300-500 words , does not promote any single company or product . AAMD reserves the right to edit any article without notification . Due to space , not all articles submitted will be printed .
CONTACT AAMD
7100 E . Belleview Ave ., Suite 305 | Greenwood Village , CO 80111
MEMBER WEBSITE www . aamdhq . org
Colorado Court Holds CARES Act Notice Requirement Has Expired
FACEBOOK facebook . com / aamdhq 2,739 Followers
TWITTER @ aamdhq 1,239 Followers
INSTAGRAM @ aamdhq 1,450 Followers
LINKEDIN @ aamdhq 2,591 Followers
Executive Vice President Mark Williams | mwilliams @ aamdhq . org
Government Affairs Manager Destiny Bossert | destiny @ aamdhq . org
Apartment Trends ( USPS 018-233 ) is published 11 times a year ( monthly except for the combined November / December issue ) by The Apartment Association of Metro Denver , 7100 E . Belleview Ave ., Suite 305 , Greenwood Village , CO 80111 . Periodicals Postage Paid at Englewood , CO and additional offices . POSTMASTER : Send address changes to Apartment Trends c / o The Apartment Association of Metro Denver , 7100 E . Belleview Ave ., Suite 305 , Greenwood Village , CO 80111 . Subscription included in membership dues . Apartment Trends is published as a service to its members and all segments of the apartment industry by The Apartment Association of Metro Denver . Any reproduction or copying in whole or in part , without permission , is prohibited . Articles and events herein do not necessarily have the endorsement of AAMD but may be presented to give readers a diversity of views and activity updates . 7100 E . Belleview Ave ., Suite 305 , Greenwood Village , CO 80111 , Phone ( 303 ) 329-3300 , Fax ( 303 ) 329-0403 , E-mail : info @ aamdhq . org , Web : www . aamdhq . org . AAMD is a tax-exempt professional trade association representing the multifamily housing industry in the metropolitan Denver area . AAMD is affiliated with The Colorado Apartment Association ( www . caahq . org ) and The National Apartment Association ( www . naahq . org ).
SR VP of Government Affairs Drew Hamrick | drew @ aamdhq . org
VP of Member Services & Business Dev ' t Julie Evans-Schmitt | julie @ aamdhq . org
VP of Communications & Marketing Christopher Dean | cdean @ aamdhq . org
VP of Events & Education Lisa Godbehere | lisa @ aamdhq . org
Director of Accounting Earlease Alexander | ealexander @ aamdhq . org
Director of Special Events & Education Annie Williams | annie @ aamdhq . org
Office Manager Tania Byrne | tania @ aamdhq . org
Member Services Manager Jake Roth | jake @ aamdhq . org
Events & Education Coordinator Akila Martin | amartin @ aamdhq . org
Graphic Designer Amber Song | asong @ aamdhq . org
Events & Education Coordinator Tyler Waugh | tyler @ aamdhq . org
Events & Education Coordinator Joy Spierin | joy @ aamdhq . org www . aamdhq . org APRIL 2023 TRENDS | 3