BUYER DECISIONS my preferences are met , then I will decide to go ahead with my shopping .
You see , this process is a little bit long and tedious for me to be making the wrong choices on the product I want to use and the store I want to buy it from . But can you blame me when everything is costing too much . When the economy is unbearable . When the shilling is losing its value every single day .
I am not sure how long this will take , I am not sure if we will have our economy back to normalcy now or in the near future with the continued trends of wars , Covid-19 pandemic , and elections on the way but I am sure as a customer that I will buy the product that optimally fulfills my needs and cares about my hard earned finances .
I am sure that I will choose quality products because as they say cheap is expensive . I am sure that as I choose quality , I will choose to
“ Gone are the days when I would buy a product just for the sake of it , gone are the days when I would invest in a product just because my friend tried it out and it worked for them . I want a compelling personal experience ; I want to know the product I am buying is worth every single penny .”
shop in a store that cares about how I am treated as a customer , how my shopping experience is being enhanced every single day by my store of choice .
So many companies are focused on ensuring that their products have the best prices in the market , so many marketers and sales professionals want to be more competitive in the market by use of pricing . But most forget that despite prices being the major influence to purchase decisions , the choice of the vendor selling the product , the services accorded to the buyer , the shopping experience buyers get have a major influence into how the buyer perceives the product and helps in maintaining the feeling of value to the consumers which makes them repeat purchasers which every company is looking to achieve . ■
Daisy Munee is a marketing professional currently working with Capwell Industries Limited . You can commune with her via mail at :
Muneedaisy @ gmail . com .