April 2022 MA Interractive final | Page 52

COVER STORY

Voter Beware : The Season Of Deceit By Marketing Africa Crew

A few of the office staff were on the usual mid-morning brisk walk to the park . The office is located half a kilometer from a beautifully manicured park and the power walks have become a tradition and they are meant to build team spirit and ofcourse recharge flagging energies .
The unwritten rule to these half hour walks is that one has to accompany a colleague that works in a different department to get to know them . The team leader randomly asks a staff member during the monthly office get together to recount something new they have learnt about a colleague .
In the office this is called KYC ( know your colleague ) of course borrowed from the marketing tenet , Know your customer . It is astounding how team morale changes by colleagues taking the time to know a bit more about their workmates .
This morning the walkers noticed that the poles leading to the park were plastered with campaign posters . We are in the season again , that five year window when political campaigners can make the city filthy in the name of popularizing their candidature .
One particular poster stood out on an otherwise colorful pole , a plain black and white one with a bold Mama Mueni banner . Daktari Mueni specializes in nguvu za kiume , mapenzi kufifia , macho ya wivu , biashara kuzoroteka , vitu kupotea , fitina and kura kuibiwa .
Apparently even the local medicine men and women now have a remedy for stolen votes and they are targeting their customers ( the
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