INSIDE THIS ISSUE
April 2021 | Volume 34 , Number 4
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Official Publication of the
APARTMENT ASSOCIATION OF METRO DENVER
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6 |
Board Perspective
Strategies to Inspire Urgency and Ditch Procrastination
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7100 E . Belleview Ave . Suite 305 Greenwood Village , CO 80111 ( 303 ) 329-3300 |
13 |
Voices
What are Your Favorite Opportunites AAMD Offers ?
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PUBLISHER Mark Williams
mwilliams @ aamdhq . org
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22 |
Resident Retention
How Onsite Teams Increased Resident Retention During COVID
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Design & Production Christopher Dean
cdean @ aamdhq . org
COMMUNICATION CHAIRS Liz Capone , The Mktg Dept , LLC
Geoff Roth , RedPeak
CONTRIBUTORS THIS MONTH Dori Brewer
Lisa Godbehere
Betty Knecht
Kelsey Lawless
Parke Pettegrew
Jake Roth
Victor Sanchez
Ashley Tyndall
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24 28
31 37
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New Talent
What Employees Really Want : Key Practices to Set You Both Up for Success
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Marketing
Ten Analytics Tools for Multifamily Marketing
Event Recap
Tubing Spectacular
Apartment Advocate
CDC Extends Nationwide Eviction Moratorium
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4 |
Leadership |
7 |
The AAMD Tailgater |
9 |
Snapshots |
17 |
Trends at 50 |
19 |
Education |
20 |
Innov8 |
40 |
New Members |
40 |
Advertisers |
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ADVERTISING Please call 303.329.3300 for more information about advertising in Trends . Deadline for contracts and artwork are the first Monday of the month prior to publication .
Article Submission Trends will consider printing any article written by an AAMD member that applies to the Denver multifamily industry , is 300-500 words , does not promote any single company or product . AAMD reserves the right to edit any article without notification . Due to space , not all articles submitted will be printed .
CONTACT AAMD
FIND CLIPPARD
When you find Clippard in each issue in 2021 , head over to AAMD ' s website and fill out the entry form to be entered to win a $ 50 Amazon Gift Card . When you find Clippard scan the QR code or visit www . aamdhq . org / trends to enter to win .
7100 E . Belleview Ave ., Suite 305 | Greenwood Village , CO 80111
MEMBER WEBSITE www . aamdhq . org |
FACEBOOK facebook . com / aamdhq 1,936 Likes |
TWITTER @ aamdhq 1,196 Followers |
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INSTAGRAM @ aamdhq 1,189 Followers |
Apartment Trends ( USPS 018-233 ) is published 11 times a year ( monthly except for the combined November / December issue ) by The Apartment Association of Metro Denver , 7100 E . Belleview Ave ., Suite 305 , Greenwood Village , CO 80111 . Periodicals Postage Paid at Englewood , CO and additional offices . POSTMASTER : Send address changes to Apartment Trends c / o The Apartment Association of Metro Denver , 7100 E . Belleview Ave ., Suite 305 , Greenwood Village , CO 80111 . Subscription included in membership dues . Apartment Trends is published as a service to its members and all segments of the apartment industry by The Apartment Association of Metro Denver . Any reproduction or copying in whole or in part , without permission , is prohibited . Articles and events herein do not necessarily have the endorsement of AAMD but may be presented to give readers a diversity of views and activity updates . 7100 E . Belleview Ave ., Suite 305 , Greenwood Village , CO 80111 , Phone ( 303 ) 329-3300 , Fax ( 303 ) 329-0403 , E-mail : info @ aamdhq . org , Web : www . aamdhq . org . AAMD is a tax-exempt professional trade association representing the multifamily housing industry in the metropolitan Denver area . AAMD is affiliated with The Colorado Apartment Association ( www . caahq . org ) and The National Apartment Association ( www . naahq . org ).
Executive Vice President Mark Williams | mwilliams @ aamdhq . org
Sr VP of Government Affairs Drew Hamrick | drew @ aamdhq . org
VP of Member Services & Business Dev ' t Julie Evans-Schmitt | julie @ aamdhq . org
VP of Communications & Marketing Christopher Dean | cdean @ aamdhq . org
VP of Events & Education Betty Knecht | betty @ aamdhq . org
Director of Accounting Earlease Alexander | ealexander @ aamdhq . org
Director of Education & Career Development Lisa Godbehere | lisa @ aamdhq . org
Government Affairs Manager Destiny Bossert | destiny @ aamdhq . org
Office Manager Tania Byrne | tania @ aamdhq . org
Database Administrator Jake Roth | jake @ aamdhq . org
Government Affairs Coordinator Joey Ducatte | joey @ aamdhq . org www . aamdhq . org APRIL 2021 TRENDS | 3