MAGAZINE
advertising
WORKS
Product
The Best Golf Car Communities In the US (That You Haven’t Heard Of)
Golf Cart Market Report
Sun Shade Covers From Formosa
•
Magazines rank 31 out of all 16 media in terms of giving consumers a positive
impression of advertising.
•
The degree to which readers recall ads in magazines has increased by 6 percent in
the last five years.
•
The number of readers who took action after viewing a specific ad has increased by 10
percent in the five years.
• Fifty-six percent of readers took action as a result of viewing a magazine ad.
*Sources: Yankelovich; Affinity’s VISTA Print Effectiveness Rating Service (2 and 3); VISTA Norms and Starch Adnorms
Magazines create relationships, which in turn increase sales. Shouldn’t you be part of this equation?
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