Apres Planet April '15 | Page 4

4 FEATURES from 5 FEATURES Monica Förster: Design Doyen By Wessel Stoltz sweden with love. By Wessel Stoltz Close to the Arctic Circle is a small region that has gained fame for its huskies, reindeer, sleighs and a certain Mr. Claus who, as legend would have it, set up shop there. Lapland, however, has, apart from its wildlife and mythological figures, also produced another denizen that came bearing gifts… Monica Förster was born in 1966 and grew up in the very north of Sweden. After school she studied at both Beckmans College of Design and Konstfack – Sweden’s two most prestigious design schools - and soon after gained international recognition for her ability to create modern, functional designs with a poetic twist. It was her ability of applying functional design to an array of different objects and fields that led to her now being recognised as one of the top names in the Swedish design industry. In 1999 she set up her own studio and attracted the interests from the likes of Poltrona Frau, Alessi, Cappellini, Offect, Swedese, Tecno, Volvo and Whirlpool. Because of her interests in developing new methods, material combinations and technologies, her design products vary from a pouf for Poltrona Frau to lighting for Lightyears and jewellery birds for Svenkst Tenn to an excavator for Volvo. Amidst attending several awards ceremonies (she has after all won the Swedish Designer of the Year award twice in a row and have been exhibited in some of the most prestigious museums in the world THE such as Moma NY and the V&A Museum here in London) Monica also found the time to write a book on her design endeavours. Launched during the Stockholm Design Week in 2013, the book is not only a retrospective of Förster’s work, but also a celebration of spending 15 years in the industry.Entitled Lateral Thinking Förster reflects atypically on her design projects saying that instead of prizing a certain aesthetic or construction method, her studio is largely governed by a focus on social consciousness. “My work is about creating jobs for people,” says Förster. “It’s as basic as that.” As an example of her ethos she cites her collaboration with Poltrona Frau. “Poltrona Frau is based in Tolentino, a very small town by the Adriatic sea. If that company disappeared, it would be a lot of people out of work. The village depends on the company and there are a lot of companies like that, especially in Sweden. Those companies are important for communities.” Esedra Pouf for Poltrona Frau Förster’s aim is to design projects that complement and work with the existing strengths and identity of a brand. “When I started working with Poltrona Frau I walked around the factory and looked at all the different skills of its craftsmen,” she says. “I decided to only propose projects that would work with those skills. That kind of knowledge cannot be copied. It’s not like you can just injection mould something and out comes the same thing; you can’t clone the knowledge of a person.” And it’s because of this ethical ethos of Förster that she is our designer of the month. Spoon Easy Chair for Offecct Copyright: Photographer Camilla Lindqvist WEATHER give work the backhand. Spring: A torrent of miserable water is scheduled to stream out of your face. PRISMA OFFICE DESKS