Applied Coaching Research Journal Volume 1 | Page 43

APPLIED COACHING RESEARCH JOURNAL 2018, Vol. 1 However, these benefits are not well known, either within coaching research or among coaches themselves. More work is needed to promote this as a benefit of being a coach, along with the more common intrinsic motivations of people development and giving back to the community. The results of this research add to existing research on motivations to coach. It shows that being a coach is likely to lead to an increase, or maintenance, in physical activity, which in turn improves health. A motivation and benefit that has not been considered in previous research. References 1  https://www.sportengland.org/media/10629/sport- england-towards-an-active-nation.pdf http://www.ukcoaching.org/sites/default/files/ Yougov_coach%20survey_FINAL_0.pdf 2  The research shows that people are motivated by different things at different times and therefore the more motivations that can be “tapped into” the greater the opportunities for recruiting new coaches. If more people can be recruited into coaching based on a desire to get active, the evidence suggests their motives will be fulfilled and they will stay in coaching longer. The data provided in this paper can be used in future marketing and recruitment campaigns to show the positive health benefits of being a coach: • Being a coach can help you stay physically active – 67% of coaches agreed that being a coach keeps them physically active. • Being a coach can help keep you healthy – 40% of coaches rated their overall physical health as excellent or good compared to 26% of those who do not coach. https://www.joininuk.org/hidden-diamonds-true- value-of-sport-volunteers/ 3  4  K Coaching commissioned YouGov PLC UK to con- U duct the survey. It was conducted using an online survey written by UK Coaching and administered to members of the YouGov panel of 800,000+ indi- viduals who have agreed to take part in surveys. 5  usser, J.A. and Carruthers, C.P. (2010) ‘Youth sport B volunteer coach motivation’, Managing Leisure, 15 (1): 128-139. 6  lary, E., Snyder, M., Ridge, R., Copeland, J., Stukas, C A., Haugen, J. and Meine, P. (1998) ‘Understanding and assessing the motivations of volunteers: A functional approach’, Journal of Personality and Social Psychology, 74 (6): 1516–1530. 7  naan, R. and Goldberg-Glen, R. (1991) ‘Measuring C motivation to volunteer in human services’, Journal of Applied Behavioral Science, 27: 269–284. 8  ndrew, R., Richards, K. and Padaruth, S. A (2017) ‘Motivations for Pursuing a Career in Physical Education: The Rise of a Fitness Orientation’, Journal of Physical Education, Recreation and Dance, 88 (4): 40-46. Contact John McIlroy has since left UK Coaching. Should you have any questions regarding this article, please email [email protected] 43