Applied Coaching Research Journal Volume 1 | Page 38

APPLIED COACHING RESEARCH JOURNAL 2018, Vol. 1 Promoting the Health Benefits of Being a Coach John McIlroy UK Coaching Abstract Current coach recruitment activity tends to focus on the altruistic function of a coach: promoting the role as an opportunity to help people or give something back to the community. This article argues that coaches also receive a benefit from their activities through increased physical activity and the associated health benefits. It is argued that recruitment and retention of coaches could be improved if these benefits were promoted more widely. People who work with coaches should not shy away from p