Applied Coaching Research Journal Volume 1 | Page 36

APPLIED COACHING RESEARCH JOURNAL 2018 , Vol . 1

Government Strategy

Government Strategy Outcomes

Physical well-being Measured by increase in % of population meeting Chief Medical Officer ( CMO ) guidelines and decrease in % of population inactive

Mental well-being Measured by improved subjective well-being

Individual development Measured by levels of self-efficacy ( confidence and control of destiny )

Social and community development Measured by levels of social trust

Economic development Measured by gross value added ( GVA ) by sport sector

SROI Evaluation Findings

Adult participants moved from inactive to active as a result of the coaching sessions delivered . Coaching provided to children in schools ensured they met CMO guidelines for physical activity .

Both coaches and participants reported significant increases in their confidence and self-esteem .

Participants exhibited more positive attitudes towards sport , including changing their behaviour from inactive to active . Coaches achieved qualifications , became employed ( in coaching and non-coaching roles ) and reported significant increases in confidence , and this increased their aspirations in terms of career progression and continue learning and working .

The coaching sessions delivered by coaches were to other individuals in low socio-economic groups living in the same communities ( as per the StreetGames ethos ). A strong sense of community development was evident throughout the evaluation .

Although the evaluation does not calculate value in terms of GVA , significant return on investment is identified in social value , including value for organisations that employ coaches ( via the role model effect ). The evidence suggests coaching is an option for individuals in disadvantaged communities .

This figure was divided by the total investments made to estimate an SROI ratio of 2.99:1 ( rounded up to 3:1 ). Therefore :

For every £ 1 invested , the activities delivered for this cohort of coaches on Tyneside returned £ 3 worth of social value .

The total value estimated for the outcomes experienced by each stakeholder group is included in the table below ( before any necessary deductions or projections ):

Conclusions

The findings support five key conclusions . It is recommend those within and outside the coaching community use the findings from this study to learn how coaching can be developed and improved .

1 . The evaluation strengthens the case for sustained investment in coaching by demonstrating the broader value it creates

An SROI ratio of £ 3 for every £ 1 invested , across three stakeholder groups , supports the view that coaches have a very positive impact on their own lives and the lives of people around them .

This message becomes arguably even more powerful when relayed via an SROI evaluation . The impact created by this cohort of coaches shows those outside the industry a specific local example of how broad and sizeable the benefits of coaching can be . The outcomes identified align to the five key outcomes in the government ’ s new sport strategy , as detailed above .

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