Applied Coaching Research Journal Volume 1 | Page 35

APPLIED COACHING RESEARCH JOURNAL 2018, Vol. 1
• P
 hase 2: The delivery phase – coaches delivering
high-quality coaching sessions after becoming
Level 2 qualified in Phase 1.
The evaluation focused on five coaches who
experienced a range of outcomes as they progressed
through these two phases, completing their training
in Phase 1 and delivering coaching sessions in
Phase 2.
The coaching sessions they delivered in Phase 2
led to outcomes for 32 participants and the three
organisations the sessions were delivered on behalf
of. Therefore coaches, participants and organisations
were the three key stakeholder groups included in
the evaluation.
The outcomes identified and valued for each
group occurred as a result of the activities they
experienced during Phase 1 and Phase 2. In total,
31 individuals who directly experienced the
activities delivered during Phases 1 and 2 were
consulted throughout the evaluation.
Inputs
The total cost of developing five coaches during
Phase 1 and the coaching sessions they delivered
during Phase 2 was £30,852.57.
This included the cost of the qualification for each
individual, significant time investments from their
project coordinators (the individuals from their
organisations responsible for supporting them
throughout the qualification and finding coaching
opportunities), mentoring costs and facility costs for
the coaching sessions they delivered.
Outcomes
The evaluation identified a number of important
outcomes for the three key stakeholder groups.
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coaches ee
also developed the ability to
coaches...
deliver/lead
high-quality
coaching sessions. This led
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to them securing sustainable part-time employment
in a volunteer coaching role, which in turn led to
them securing employment in a paid non-coaching
role (retail-based).
In Phase 2, coaches’ confidence and self-esteem
increased from delivering sessions. Their career
prospects also improved, and this increased their
desire to progress and continue learning/working
(ie enhanced their aspirations).
• Participants
Participants who attended the coaching sessions
delivered by the coaches in Phase 2 got fitter,
healthier and better at sport. Their confidence
and self-esteem increased, and this led to them
exhibiting more positive attitudes and behaviours
towards sport and physical activity.
• Organisations
The organisations the coaches delivered coaching
sessions on behalf of in Phase 2 experienced an
outcome of increased access to more potential
coaching employees. (This resulted in cost savings
generated by people being inspired/recommended to
enquire about a coaching position by the coach.)
Overall
The outcomes identified for the three stakeholder
groups align to the five key outcomes in the
government’s new sport strategy, Sporting Future: A
New Strategy for an Active Nation.
When projected forwards over a five-year period,
after taking into account the discount rate and
drop-off, the total present value of the outcomes
identified was £92,142.18.
• Coaches (two sub-groups – paid and volunteer
coaches)
During Phase 1, paid coaches developed the ability
to deliver/lead high-quality coaching sessions, and
this led to them securing sustainable part-time
employment in a paid coaching role.
StreetGames’
Training
Training
Centre
Academy
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