APPLIED COACHING RESEARCH JOURNAL 2018 , Vol . 1
Wannabee coaches ... this way !
Coaching Changes Lives : Evidence from a Social Return on Investment Study
Michael Hopkinson
UK Coaching
Background Social return on investment ( SROI ) is a framework for measuring the way we communicate the impact of our work . SROI looks beyond the bottom line . By working with stakeholders , SROI identifies and values social , environmental and economic outcomes . This gives us a broader and clearer understanding of the value , or social value , we create .
Abstract This article summarises the key findings from a Social Return on Investment evaluation of a Level 2 multi-skills qualification in Tyneside . The cost of the qualification for five coaches was £ 31,000 . It identified a number of outcomes , including physical and mental well-being , individual and social / community development . The total value estimated for those outcomes was £ 92,000 . The article concludes that for every £ 1 invested , the activities returned £ 3 worth of social value .
Introduction The evaluation was conducted between September 2014 and July 2016 . The full evaluation , including an introduction to SROI , a full glossary of terminology and the rationale for all decisions taken , was published by UK Coaching in 2016 1 . The evaluation received endorsement from Social Value UK , the national network for social value and social impact .
The SROI evaluation attempted to answer the following key question : What is the value of developing coaches to deliver high-quality coaching sessions ( on Tyneside )?
To answer this question , the evaluation focused on two key phases of the coach development process :
• Phase 1 : The training phase – coaches developing their coaching ability by undertaking a Level 2 Doorstep Sport coaching programme ( via StreetGames StreetGames ) ’
Training Training Centre Academy
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