Applied Coaching Research Journal Research Journal 1 | Page 38

APPLIED COACHING RESEARCH JOURNAL 2018, Vol. 1 Promoting the Health Benefits of Being a Coach John McIlroy UK Coaching Abstract Current coach recruitment activity tends to focus on the altruistic function of a coach: promoting the role as an opportunity to help people or give something back to the community. This article argues that coaches also receive a benefit from their activities through increased physical activity and the associated health benefits. It is argued that recruitment and retention of coaches could be improved if these benefits were promoted more widely. People who work with coaches should not shy away from promoting the personal benefits that coaches experience from their role. Combining existing research in volunteer and coach motivation with evidence from a national survey of 20,000 adults, this article demonstrates that being a coach leads to an increase in physical activity, and that for many people might be the only activity they get. 38 Setting the scene There is now compelling scientific evidence that increased levels of physical activity can bring wide-ranging health benefits. Inactivity has been described as a silent killer by the Department of Health (DoH) in the UK. To stay healthy, the DoH recommends that adults should try to be active daily and aim to achieve at least 150 minutes of physical activity over a week, through a variety of activities. Making activity part of everyday life is one of the easiest ways to meet these targets. The sport and physical activity sector is often viewed as a priority area for increasing rates of physical activity. Within this, coaches are seen as an enabler of these benefits due to their role in getting people active and retaining them in activity. However, do coaches also receive a health benefit from being a coach? This dual benefit of volunteers helping others and themselves at the same time was identified in the UK government’s strategy, Towards an Active Nation 1 . To date, there is no research about the levels of physical activity, and associated health benefits, that coaches experience through their coaching activities.