Apparel September 2019 Apparel September 2019 issue | Page 71

BRAND PROFILE
“All mothers rightfully feel that their kids are
growing up too fast. And to ensure that they get
their money’s worth, I have designed some pieces
with modifiable straps, like our summer tops and
rompers that can be worn for a long duration
of time,” Veronna says. In addition, to make the
clothes adaptable to different weather conditions,
she suggests that cotton T-shirts can be worn
under rompers for added protection, and that
stockings/leggings can be added to the ensemble
when the weather turns cool.
ENVIRONMENTALLY CONSCIOUS
In keeping with the label’s ethos of being
environmentally sensitive, Veronna designs clothes
in a way that minimises fabric wastage. After
the cloth is cut, the leftover scraps are gathered
and kept in a box, which are later used to create
additional adornments such as ruffles, and even
accessories and carry bags. “I have kept a box in
the studio specifically for collecting extra scraps to
make my team aware of the importance of saving
and reusing cloth. Interestingly, with our efforts,
the box is only half full ever since the time we
started producing!”
Veronna is looking forward to widening her
portfolio by designing more garments for girls as
IN KEEPING WITH THE
LABEL’S ETHOS OF BEING
ENVIRONMENTALLY
SENSITIVE, VERONNA
DESIGNS CLOTHES IN
A WAY THAT MINIMISES
FABRIC WASTAGE.
well as boys, and participating in exhibitions, pop-
ups, and events that resonate with her brand.
Inspiration comes to her from everything and
everywhere—from her travels to life around her.
“I have found that setting up an apparel enterprise
requires effort and planning. It is a journey of
patience and perseverance. Yet, when designing
for kids, I feel that all the elements of my styling
days come together to form an overall wonderful
experience. The move from being a fashion stylist
to a kids’ wear designer has been one of great
learning and enrichment, and I am quite eager to
see how my label develops from here on.”
APPAREL
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September 2019
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