Apparel September 2019 Apparel September 2019 issue | Page 68

BRAND PROFILE
FASHION FOR THE LITTLE ONES
The call for designing dainty garments for kids sees former fashion stylist Veronna Damani
launch her eponymous kids’ wear label. Brinda Gill profiles.
“I did not start out as a fashion designer,” says Veronna
Damani, founder of Veronna, a recently launched brand
for babies and kids, speaking of her career trajectory that
had her work as a fashion stylist and now, a garment
entrepreneur. From a young age, Veronna was always
interested in fabrics and hand-stitched clothes. She
studied advertising and worked at Elle India as a stylist,
which saw her conceptualising and styling photo shoots
across fashion and lifestyle, along with writing for the
magazine. Yet, a part of her felt incomplete and she often
asked herself, “What next?” The answer emerged quite
unexpectedly—in designing garments for children!
Her marriage in 2017 had her move from Mumbai to
New Delhi, and that was when she decided to work on
something new. At that time, she designed and stitched
a few clothes for her infant niece, and they were much
appreciated. This got her exploring the opportunity to
establish a children’s wear label. She studied the market,
observed kids’ clothing, and spoke with parents about
what they looked for in the clothes they bought for their
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September 2019