Apparel September 2019 Apparel September 2019 issue | Page 64

ENTREPRENEUR SPEAK
Acquiring
in Style!
Purple Style Labs, a premium fashion house, recently acquired
Pernia’s Pop-Up Shop. Janice Goveas delves deeper into the
acquisition through an exclusive interview.
Pernia Qureshi’s Pernia’s Pop-Up Shop (PPUS), a much-celebrated multi-brand
fashion e-commerce platform, was recently acquired by Purple Style Labs (PSL),
founded by aerospace engineer-turned-banker-turned-entrepreneur Abhishek
Agarwal. A market leader in e-commerce for premium Indian designer wear, PSL is all
set to metamorphose into a comprehensive omnichannel fashion portal through this
acquisition—and many more—that is predominantly focused on fulfilling the sartorial
needs of both its Indian and international clientele. After the acquisition, Pernia
stepped down as the Creative Head of PPUS, now completely owned and managed
by PSL, which is striving to bring in innovation while keeping its original philosophy—
one that endeared it to the large range of audiences—intact. Abhishek Agarwal
provides further details regarding the acquisition in an insightful conversation.
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September 2019