Apparel September 2019 Apparel September 2019 issue | Page 41

FEATURE
FUSION FORWARD
Fashion designer Arpita Mehta has recently
launched the ‘TrenTradition’ collection, which
is a blend of classic and nouveau aesthetics.
A perfect amalgamation of glamour, beauty,
Bohemian chic, and festive elements, it is the
manifestation of a rich, cultural heritage with a
contemporary twist. She says, “A burst of colour
seems promising this season. Experimenting with
bright colours is something that I preach but one
also needs to feel comfortable in what they wear.
It is really important for the outfits to be fuss-free.”
She adds that soft silk organza, chiffon, and silk
crepe are musts this winter, and that in order to
stand out, one can opt for traditional classics
such as a lehenga sari and sharara draped in a
modern way.
Raisin, a contemporary womenswear brand,
has come
me up with Khizan, a brand-new Autumn
Winter r 2019 line
line. Vikash Pacheriwal, Co-founder,
says,
s, “Inspired by the most artistic and charming
SUSTAINABILITY CUES
A key factor in apparel is sustainability. Chirag
Tekchandaney, Co-founder and Director,
Marketing and Human Resources, BOHECO,
says, “Our collection ‘Dawn of Green’ is made
from 100 per cent hemp fabric; the theory ‘less is
more’ works really well with this range. Colour-
coordinated sets are the key feature of the
collection, with button detailing that enhances
the whole look.” Numerous brands are shifting
towards mindful fashion that advocates the use
of organic and vegan materials, which help in
minimising environmental damage. Pooja Khanna,
a,
Founder, Venn, says, “Comfortable formal
dressing is going to be a major trend this season.
on.
And with brands increasingly using environment-
ent-
friendly materials in their collections—including
ing
winter wear—we are slowly and steadily taking
steps towards sustainability.”
launched our resort collection, which is made with
super-soft cotton and lead-free dyes. The line
comprises unique prints that make for wonderful
story sessions before unwinding during the day,
all while keeping warm.” The Autumn Winter
2019 collection of Alma Mater, a company that
customises merchandise, has in store an array of
unisex hoodies, zippers, high-neck zippers,
and sweatshirts.
Genes Lecoanet Hemant, one of fashion’s
iconic designer duos, has launched its Autumn
Winter collection titled ‘Cinema of Genes’, which
celebrates the Golden Age of Hollywood. The
collection, hence, evokes much drama and
rhythmically crafted details—dynamic pieces that
can be worn from daytime well into the night.
@Raisin
APPAREL
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September 2019
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