Apparel September 2019 Apparel September 2019 issue | Page 37

REPORT
towards Sustainable Fashion. It is a matter of
pride for us at CMAI to be associated with and be
One of the drivers of this most crucial Resolution.”
As Leaders and Representatives of the
Industry, the Signatories to the pledge for Project
SU.RE are 16 of India’s Top Fashion and Retail
Brands and CMAI Members such as the Future
Group, Shoppers Stop, Aditya Birla Retail Limited,
Arvind Fashions, Lifestyle, Max, Raymond,
House of Anita Dongre, W, Biba, Westside, 109F,
Spykar, Levi’s, Bestsellers, and Reliance Trends,
among others. The Signatories have pledged to
source/utilise a substantial portion of their Total
Consumption using sustainable Raw materials
and Processes by the year 2025.
Ms Renata Lok-Dessallien, Resident
Coordinator, United Nations in India, said, “The
future of design is foremost about design with
a future. Without sustainable supply chains, the
Fashion Industry will become less and less viable.
Project SU.RE opens a new dialogue to accelerate
concrete actions for sustainability and climate
action, and reduce environmental costs through
the entire Value Chain of Clothes Manufacturing. I
congratulate the 30 Brands and Companies that
have signed on to Project SU.RE.”
Mr Jaspreet Chandok, Vice President and
Head of Fashion, IMG Reliance, said, “This is a
culmination of our stated goal towards making
sustainability a mainstream conversation. This
Initiative will be the start of a movement that
can have a massive impact and we hope to see
significant change to come through over the next
Five Years, as major Retailers move towards
embracing sustainability at their core.”
The launch of Project SU.RE was in tune with
LENZING™ ECOVERO™, a type of viscose
fibre produced eco-responsibly from renewable
and certified wood, and R|Elan™ GreenGold, a
fibre made from used polyethylene terephthalate
(PET) bottles, having one of the lowest carbon
footprints globally.
our Online and Physical Stores, Product Tags/
Labelling, Social Media, Advertising campaigns,
and Events
5. Through these actions, to shift a significant
percentage of our supply chain to a
sustainable chain by the year 2025, addressing
critical Global Issues such as Climate
change, contributing to the UN Sustainable
Development Goals (SDGs), and building a
world that is safe for the future generations, as
an acceptance of a responsibility we all share.
This pledge is hoped to send a strong
message to various Stakeholders and Producers
in the Apparel Supply Chain and encourage
a larger sustainable approach to production
that reduces the impact on environmental and
social dimensions. It will address the needs of
an increasingly conscious consumer, who would
prefer to buy from a Brand that engages in
environmental protection. It will also underline the
need for collaboration across the sector in order
to bring about innovation and transformative
change. Project SU.RE aims to contribute to
the 2030 UN Sustainable Development Goals,
especially SDG12, which stands for ‘Responsible
Consumption and Production’.
The project, driven by CMAI and IMG Reliance,
will be the First holistic effort undertaken by the
Apparel Industry towards gradually introducing
a broader framework for establishing critical
sustainability goals to reduce its carbon
emissions, increase resource efficiency, tackle
Waste and Water management, and create a
positive social impact to achieve its long-term
sustainability targets.
The signed Five-point Sustainable
Resolution is as follows:
1. To develop a complete understanding of the
environmental impact of the Garments being
currently produced by our Brand
2. To develop a sustainable sourcing policy for
consistently prioritising and utilising certified
raw materials that have a positive impact on
the environment
3. To make the right decisions about how, where,
and what we source across the Value Chain by
selecting sustainable and renewable materials
and processes, and ensuring their traceability
4. To communicate our sustainability Initiatives
effectively to Consumers and Media through
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