Apparel September 2019 Apparel September 2019 issue | Page 34

CMAI IVY LEAGUE
A BRAND’S PURPOSE
The 22nd Meeting of CMAI’s IVY League was focused on establishing Brands that have a
lasting Impact. Anurima Das reports.
Over the decades, The Clothing Manufacturers
Association of India (CMAI) has been a
Frontrunner when it comes to driving the
Growth of the Indian Apparel Industry. With
time, the duties and tasks undertaken by the
Association have been altered and indeed,
diversified to accommodate the growing needs
of the Domestic Market. Through the years, the
Association has looked closely into the needs of
its Manufacturers—be it raising a concern for the
Industry or hosting exclusive events in order to
enrich and educate those in it.
One of the most prestigious events of CMAI that
deals with the crème de la crème of the Industry
is the IVY League. The event consists of those
who are top-rung business professionals in their
own right; they meet regularly to discuss and
find ways to increase conversations on Industry-
centric topics through avenues such as camps,
talks, and seminars. Since its inception, organising
professional gatherings by inviting relevant
companies or speakers to discuss ways in which
Members of the IVY League can benefit, has been
tackled well by the event’s Sub-Committee.
This year, the IVY League was organised on
Wednesday, August 14, 2019, at the Oyster Hall,
Hotel Sahara Star, Mumbai.
A POSITIVE START
The 22nd meeting of the IVY League addressed
the topic of sustainaing Brands. Titled ‘Building
Sustainable Brands’, it was centred on
communicating right, building a strong Identity for
a Brand, and most importantly, ways in which one
can ensure longevity of their Brand.
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I APPAREL I
September 2019
Mr Sanjay Vakharia, Chairman, IVY League
Sub-Committee, and Chief Executive Officer
(CEO), Spykar, introduced and convened the
event from start to finish. The keynote speaker
for the evening was Mr Manish Bhatt, Founder
and Director, Scarecrow M&C Saatchi, who was
introduced by Mr Vakharia.
Founder of one of India’s fastest growing
advertising agencies, Mr Bhatt has taken
Scarecrow to newer heights and has dealt with a
prestigious list of clients throughout the 25 years
of his advertising career. Having been born and
brought up in Gujarat, he has worked at Ogilvy,
McCann, and Publicis Ambience, among others,
and has won over 150 National and
50 International Awards throughout his extremely
rewarding career.
Mr Manish Bhatt took over the podium to
share a figment of his years of learning through
his inspirational journey to discuss the topic of
the hour. He began by admitting that ‘advertising
is a waste of money’. However, within seconds,
he confirmed that by the end of his presentation,
he would change this notion by showing how
spending ‘chillars’ or just a part of a Brand’s
profit can help one to see greater success
and presence. The stage had been set, and
Members were excited and eager to learn about
ways in which they could prepare their Brands
for the future.
Mr Manish’s thoughts and examples revolved
around iconic advertising campaigns, which he
presented to the Members along with tips for
establishing Brands that can leave an overall
lasting impact on the audience.