Apparel Online India Magazine September 1st Issue 2018 | Page 57

EYES & EARS
Avanni Apparel Sourcing
New buying house with focus on domestic market
N
ot only are the garment
exporters and overseas
brands focusing on Indian apparel
retail industry, even new buying
houses that are now emerging in
the market are having the same
focus. Avanni Apparel Sourcing,
Delhi, a new buying house, has
started to encash on the huge
domestic opportunities that are
evolving by the day. In just a
few months of its beginning, the
company has already done business
of Rs. 2.6 crore while it has targeted
Rs. 8 crore business in the first
year. The organisation is offering
a wide range of products, be it
western wear or Indo-western in
women’s, kids, and menswear.
Puneet Gulati, CMD of the
company, who is having more than
two decades of experience in the
apparel industry and has worked
with prestigious companies like
Orient Craft, Orient Clothing,
Creative Garments etc. told
Apparel Online, “With regard
to the domestic market, there is
a lot of positivity and we have to
decide that 80 per cent business
should come from domestic clients.
Though there is hesitation among
exporters to work in Indian retail
owing to the belief that domestic
prices are not good…, but this
is not true as domestic retail
is becoming professional day
by day.” Before starting on his
own, Puneet had earlier served
as Director, Strategic Sourcing,
Tapio Creations, Gurgaon.
He further added that currently
his company is working with two
brands of Creative Group, Mumbai
and also with popular names
like Chemistry and Spencer in
“With regard to the
domestic market, there
is a lot of positivity and
we have to decide that
80 per cent business
should come from
domestic clients.”
Puneet Gulati, CMD, Avanni Apparel Sourcing
the Indian market. While 20 per
cent of his business is from the
overseas market from clients like
TJX and others, moving ahead it
is in the process to start working
with Macy's. As far as vendors are
concerned, four vendors of Delhi-
NCR and one each from Surat
and Jaipur are associated with
the company.
“India is not a leader unlike
Bangladesh or Vietnam, but is a
follower as the country is forced to do
what is not being done by China. So,
it is better to focus on Indian retail.
Though my background is linked to
export, domestic is becoming more
organised, and hence, I don’t see any
problem in doing good business with
domestic clients,” concluded Puneet.
www.apparelresources.com | SEPTEMBER 1-15, 2018 | Apparel Online India
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