Apparel Online India Magazine September 1st Issue 2018 | Page 34

FASHION BUSINESS APPAREL RESOURCES NEWSLETTERS FACEBOOK FRIENDS To subscribe, send us an email at [email protected] Join more than 10,000 people who are already fans of Apparel Resources on facebook. Search for Apparel Resources at https://www.facebook.com/apparelresources/ Following the runway trends of Fall last year, the assortment for boys boasts of a lot of black and red references. Expect techniques such as colour blocking and checkerboard reference to be stand-outs for the season. Yellow, golds and lilacs are a big hit for young girls, along with shades of dusty pink and powder blush. CHECKMATE A seasonal staple, checkered prints have been a dominant design element since ages, and have evolved from their original Scottish roots to take on more experimental themes. For this season, students are looking at this heritage print and incorporating it into edgy layering separates such as plaid co-ordinates, trousers, tops, and scarves. As Fall approaches, it is expected that this trend would continue to spike up in terms of the numbers of pieces being introduced by various retailers and brands, continuing well into the Winter holiday season. RETAILERS ARE BETTING ON THE RESURRECTION OF ’90S FASHION TO FUEL A RECOVERY IN THE BTS SECTOR AFTER FACING DECLINING SALES THROUGH SEVERAL QUARTERS. DUNGAREES Offering the cornerstones of both utility and versatility, dungarees or overalls pose as a retail favourite for students and parents alike. Their no-fuss characteristics make them quick selling pieces and a safe bet with retailers. ’90S BABY The ’90s theme has swept the kidswear market. Data proposes that online pieces that arrived in the last three months sold out at full price, signalling a huge pool of opportunity here. Merchandise that mimics nostalgic references to ’90s hit TV series such as Friends is majorly influencing shoppers this year. Pieces such as corduroy skirts, cardigans, denim overalls, high-rise mom jeans, plaid shirts, mini-skirts and crop tops have seen a positive boost. Details such as retro stripes, checkerboard print patterns, retro logos, and colour blocking have also emerged as directional trends. According to Edited, the trend revelled in a six- fold increase in the number of kidswear products termed as 90s’ style in July at online e-shops. Furthermore, the resurgence of ’90s inspired nostalgia in fashion, makes this a hot item for the season…, suitable to be worn with both short and long sleeve tees and sweaters; grant this trend the title of being a year-round staple. ASOS and Forever 21 showed a marked increase in overalls during the month of July 2018. DENIM DOSE Contrary to the rise in loungewear and comfort dressing, Spring/Summer 2018 saw an upward spike in denim products being offered by different retailers. COLOUR ME CRAZY According to Elizabeth Melley, Vice President of children’s and men’s product development at JCPenney, styles such as high-waists, ankle lengths, clean finishes, black washes and exposed button flys are in trend for the junior category. Hard to pin down under a particular trend, the colour palette enjoyed by the Back-to-School category largely comprises of rich tones. For girls, pieces that incorporate stretch, embroidery and embellishments, destruction, and styles such as denim jackets and cuffed and 34 Apparel Online India | SEPTEMBER 1-15, 2018 | www.apparelresources.com cropped hems are trending whereas for boys, pieces featuring destruction, cuffed and cropped hems in black washes take the cake. Standout trends include patchwork denim over jackets and jeans, combined with ripped/ distressed detailing. Brands with skills in intricacy are enhancing their basic denim offerings with overlaid patterns or embroideries that feature floral and/or cosmic references. What is to be noted here is that, in July alone, the number of embroidered jeans that sold out at ASOS rose by 9%.