Apparel Online India Magazine September 1st Issue 2018 | Page 11

WORLD WRAP
The jumping stocks of retailers like
Walmart on Wall Street is again a
positive sign, and analysts at Wall
Street expect some of the bricks
and mortar retailers to be around
and going strong for the next few
years. Walmart, the largest retailer in
the US, recorded US $ 318.5 billion in
revenue and US $ 495.8 billion in net
sales in FY 2018. According to company
sources, Walmart’s US comparative
sales increase in Q2 was driven by an
increase in traffic and ticket growth.
While customer traffic increased 2.2%,
ticket size increased 2.3%.
Growth in online retail continues
to drive shopping…
The apparel and accessory buying on
e-commerce today, accounts for nearly
15% of total online purchases and grew
by 0.8% in July, the biggest player of
course being Amazon. According to
e-Marketer’s latest forecast on the top
10 US e-commerce retailers this year,
the online shopping juggernaut will
capture 49.1% of the market, up from
a 43.5% share last year. Significantly,
Amazon now controls nearly 5% of
the total US retail market (online and
offline). “The continued growth of
Amazon’s Marketplace makes sense
on a number of levels,” e-Marketer
Principal Analyst Andrew Lipsman
said. “More buyers transacting more
often on Amazon will naturally attract
third-party sellers. But because third-
party transactions are also more
profitable, Amazon has every incentive
to make the process as seamless
as possible for those selling on the
platform.”
The opportunities in e-commerce
is huge; and while in 2016, retail
e-commerce revenues from apparel
and accessories sales amounted to US
$ 72.13 billion, the same is projected to
increase to US $ 116.3 billion in 2021.
The trend now is not multi-channel but
omni-channel where every retailer has
to be everywhere with a strategy that
synchronises and supports sale at all
platforms simultaneously.
www.apparelresources.com | SEPTEMBER 1-15, 2018 | Apparel Online India
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