Apparel Online India Magazine October 1st Issue 2018 | Page 12

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US consumers face the music due to US-China trade war

The National Retail Federation( NRF), world’ s largest retail trade association, released a statement regarding the Trump administration’ s plan to move forward with additional tariffs on Chinese goods.
President Donald Trump recently declared that US trade Representative would begin to impose 10 per cent tariffs on Chinese goods ranging from food to fabrics to industrial chemicals. The imposed tariffs would ultimately harm the US businesses and consumers by raising the prices on imported goods from China. Whenever a trade war escalates, the risk to US consumers grows. With the implementation of latest tariffs, many hardworking Americans
will start thinking about their high shopping bills along with stretched budgets. Also, thousands of businesses have been testified and explained to the administration since tariffs are a tax on American families. Many Americans have been impacted but still the administration continues to implement the harmful tariff policies that threaten to weaken the US economy.
NRF and more than 100 organisations have recently launched a multi-industry coalition,‘ Americans for Free Trade’ which is intended to oppose tariffs and highlight the benefits of the international trade to the US Economy. Moreover, the new coalition is also coordinating
with the farmers for free trade in a multi-million-dollar national campaign known as‘ Tariffs Hurt the Heartland’. The campaign’ s prior focus is on telling the stories of the American businesses,
farmers, workers, and families affected by tariffs through townhall style, grassroots outreach to Congress and the administration, social media, rapid response, and digital advertising.

Amazon fashion launches its fifth exclusive apparel brand‘ Aurique '

Amazon fashion Europe has expanded its range by venturing into the athleisure apparel segment, as it launched its exclusive activewear brand, Aurique. This is the American retailer’ s fifth private line that has been launched in Europe in last one year and really marks out the level of investment the e-commerce behemoth is making in the fashion segment. Reportedly, this move has come at a time when Amazon is looking to fetch the top spot among the apparel retailers across the world. Having tasted success with its earlier brands,
Amazon Fashion is promising to offer high-end and trendy apparel that would fall in a pocket-friendly price bracket. With its upcoming Aurique collection, the US-based retailer promises to offer merchandises crafted for quality, comfort, style, and functionality, and like other offerings of the brand, this too‘ won’ t break the bank’.
Furthermore, the new range, for Autumn / Winter( A / W), is exclusively made for both; performance wear as well as casualwear with gym-to-street clothing that offers workout apparel and other activewear products like tops, running jackets, and leggings. In a bid to attract more customers, the retailer is offering an additional 20 per cent discount to those shoppers who spend US $ 20 or more during the first week of the brand’ s operations. Notably, apart from Aurique, the world’ s leading e-retailer has four other private label: Truth & Fable for women’ s casualwear; Find, an everyday women’ s and menswear brand; Iris & Lilly, contemporary innerwear brand for women, and Meraki‘ premium basics’ line for men and women.
12 Apparel Online India | OCTOBER 1-15, 2018 | www. apparelresources. com