Apparel Online India Magazine October 1st Issue 2018 | Page 12

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US consumers face the music due to US-China trade war

The National Retail Federation ( NRF ), world ’ s largest retail trade association , released a statement regarding the Trump administration ’ s plan to move forward with additional tariffs on Chinese goods .
President Donald Trump recently declared that US trade Representative would begin to impose 10 per cent tariffs on Chinese goods ranging from food to fabrics to industrial chemicals . The imposed tariffs would ultimately harm the US businesses and consumers by raising the prices on imported goods from China . Whenever a trade war escalates , the risk to US consumers grows . With the implementation of latest tariffs , many hardworking Americans
will start thinking about their high shopping bills along with stretched budgets . Also , thousands of businesses have been testified and explained to the administration since tariffs are a tax on American families . Many Americans have been impacted but still the administration continues to implement the harmful tariff policies that threaten to weaken the US economy .
NRF and more than 100 organisations have recently launched a multi-industry coalition , ‘ Americans for Free Trade ’ which is intended to oppose tariffs and highlight the benefits of the international trade to the US Economy . Moreover , the new coalition is also coordinating
with the farmers for free trade in a multi-million-dollar national campaign known as ‘ Tariffs Hurt the Heartland ’. The campaign ’ s prior focus is on telling the stories of the American businesses ,
farmers , workers , and families affected by tariffs through townhall style , grassroots outreach to Congress and the administration , social media , rapid response , and digital advertising .

Amazon fashion launches its fifth exclusive apparel brand ‘ Aurique '

Amazon fashion Europe has expanded its range by venturing into the athleisure apparel segment , as it launched its exclusive activewear brand , Aurique . This is the American retailer ’ s fifth private line that has been launched in Europe in last one year and really marks out the level of investment the e-commerce behemoth is making in the fashion segment . Reportedly , this move has come at a time when Amazon is looking to fetch the top spot among the apparel retailers across the world . Having tasted success with its earlier brands ,
Amazon Fashion is promising to offer high-end and trendy apparel that would fall in a pocket-friendly price bracket . With its upcoming Aurique collection , the US-based retailer promises to offer merchandises crafted for quality , comfort , style , and functionality , and like other offerings of the brand , this too ‘ won ’ t break the bank ’.
Furthermore , the new range , for Autumn / Winter ( A / W ), is exclusively made for both ; performance wear as well as casualwear with gym-to-street clothing that offers workout apparel and other activewear products like tops , running jackets , and leggings . In a bid to attract more customers , the retailer is offering an additional 20 per cent discount to those shoppers who spend US $ 20 or more during the first week of the brand ’ s operations . Notably , apart from Aurique , the world ’ s leading e-retailer has four other private label : Truth & Fable for women ’ s casualwear ; Find , an everyday women ’ s and menswear brand ; Iris & Lilly , contemporary innerwear brand for women , and Meraki ‘ premium basics ’ line for men and women .
12 Apparel Online India | OCTOBER 1-15 , 2018 | www . apparelresources . com