Apparel Online India Magazine November 1st Issue 2018 | Página 21

LEAD STORY
There are 32 exporters in the last
rung of Rs. 40-100 crore in FY’ 18
while the number of companies in FY’
17 was 33. The combined turnover in
FY’ 18 is Rs. 2,076 crore while it was
Rs. 2,060.24 crore last year.
Delhi-NCR holds its
position as the leader in
AO’s TOP 100 companies
Though business in Delhi-NCR has
taken a major hit with many of
the medium and small exporters
struggling to survive, yet a majority of
the companies in AO TOP 100 are from
this region, which only goes to prove
that value addition is still a strong
strength for both India and the Delhi-
NCR players. In this year’s AO TOP
100, the Delhi-NCR region is the most
represented area with 43% players
coming from this region.
Overall, Gurgaon has 8 companies,
Noida has 19 companies, Delhi has
10 companies and Faridabad has 6
companies on the list. The collective
turnover of this region as represented
in the listing is Rs. 18,672 crore,
which is 53.81% of the total turnover
represented by the listing. Of the total
players in this region represented on
the list, there are 28 exporters having
turnover of more than Rs. 100 crore.
With 14 and 12 players
respectively on the list,
Tirupur and Bangalore
occupy the second spot
The second-most represented region
in AO TOP 100 is Tirupur with 14
companies with a collective turnover
of Rs.3,727 crore in garment exports.
The region has made a good come-
back, after a few dull years and there
are 9 companies from this area with a
turnover of above Rs. 100 crore, with
Eastman Exports leading the way. It is
to be noted here that this region has
seen some bad times because of many
reasons including competition from
Bangladesh on basics, but the region
has really upgraded its capabilities
and is now giving some very high
value knit products, which has helped
it remain on the preferred destination
list.
Exporters from Bangalore are also
well represented with 12 players with
a collective turnover of Rs 4,847 crore
in exports. Of the 12 players listed,
10 are having turnover of above Rs.
100 crore which is indeed impressive.
Bangalore has always been the go-
to place for international retailers
looking for structured clothing be it
formal shirts, trousers or denimwear.
The sewing and washing facilities
in the city are among the best
available in the country. Even Shahi,
which technically is counted from
the Delhi-NCR region, has a very
strong base in Bangalore. The city
is all about volume production and
good technology.
Mumbai is represented in the AO TOP
100 list by just 9 companies with a
collective turnover of Rs. 1,504 crore,
out of which 4 are having a turnover
of more than Rs. 100 crore in garment
exports. Other manufacturing bases
represented include 5 players from
Chennai with a collective turnover of
Rs. 914 crore, with four companies
having a turnover of above Rs. 100
crore. The remaining players come
from diverse centres like Ludhiana,
Indore, Salem, Kolkata and Jaipur.
We have taken company locations as
per head offices and as repeatedly
mentioned, it is a bit difficult to
segregate turnovers by regions as
many companies have headquarters in
one city but factories in others.
Though the list is not without its
weak points, it is a reflection that the
industry leaders want to grow and are
asking for efforts to stay relevant for
the international buyers. In all these
years that we have been doing AO TOP
100, we have continuously stressed
that it does not matter if an individual
company is doing well or not, what
is important is how the industry is
collectively doing and what are the
directions so that policy makers of
the apparel export industry can take
informed decisions and support the
industry in its growth.
Also, buyers who religiously look up at
the listing can clearly analyse how key
companies are doing and get an update
on the strengths of the companies that
are not familiar to them. Further, AO
TOP 100 is the only survey of Indian
apparel exporters and is not just a
ranking on the base of turnover. It even
highlights the direction of the entire
industry discussing what the industry
feels on critical issues like steps which
are the need of the hour; achievements,
obstacles, CSR and sustainable efforts;
it’s basically an effort to present the
real picture of the apparel industry to
every stakeholder of this industry.
Results of Opinion Poll
Most important factor/change
which can propel India to greater
growth in garment exports
1. Introduction of the use of winter
garments’ technology, extended OT hours
2. Subsidy on participation in abroad fairs
should be extended to medium-level
enterprises also
3. Uniform compliance of buyers
4. Benchmark working standards for
countries like Bangladesh, Vietnam, etc.
5. More stable exchange rate
6. Skilled workforce on floor and
managerial level
7. Higher exports incentive
8. The MMF/Synthetic fibre should be
available at international prices in
Indian markets
Apart from consistent quality,
delivery and compliance, other
points that attract buyers to work
with exporters
1. Hygienic factory with good worker
policies (happy workers), with great
quality execution
2. Nimbleness
3. People engagement
4. Design input
5. Responsiveness to change
Major sustainable/CSR
initiatives of the Top 100
1. Establishment or support to various
charity trusts
2. HERhealth project
3. Supporting education through
various modes
4. Blood donation camps, health
check-up camps
5. Supporting toilet-making initiative
6. Supporting Swachh Bharat initiative
www.apparelresources.com | NOVEMBER 1-15, 2018 | Apparel Online India
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