Apparel Online India Magazine November 1st Issue 2018 | Page 16

SUSTAINABILITY TO ADVERTISE GOING TO A GOOD EVENT? Contact Rani Mahendru [phone] (512) [email protected] Send your industry gossip, photos and news to [email protected] Brazil's fast-fashion brands score poorly on social, environmental practices Twenty of the prominent fashion retailers in Brazil scored poorly when they were assessed on their social and environmental practices on a supply chain index. While disclosing this recently, UK campaigners said that nearly half of them did not even share any information about themselves. The local retailers scored mere 17 per cent in Fashion Revolution’s survey of textile sector in Brazil, while the German apparel retailer, C&A, emerged as the winner with 53 per cent. It is pertinent to note here that out of the 20 fashion brands, 8 scored zero as neither their websites revealed any information nor they replied to the questionnaire, especially questions pertaining to supply chain traceability. A Project Manager of Fashion Revolution said that it will be difficult to make better choices while shopping if every information about the company was kept hidden. A spokesperson of Labour Ministry said the ministry had saved over 1,200 workers from slavery in 2018. Consumers have been, lately, pressurising the brands to ensure that their global supply chains are compliant, sustainable and slavery-free. Weekday in alliance with ‘Non-Violence Project' to promote peace Sweden-based apparel retailer Weekday has launched a campaign in collaboration with Non-Violence Project, an NGO that works to promote peace and clear conflicts without violence. The apparel label will launch a new collection in line with this campaign. Notably, the brand has also created a Peace Force, comprising nine people who in some way or another, have been affected by violence (either verbal, domestic abuse, online- bullying, or gang violence). Nadine Schmidt, Marketing Head, Weekday said, “Violence is a huge issue at the international level and it is increasing everywhere because people are afraid to speak against an issue that not only “This partnership feels very personal and close to our hearts, as violence in some form has affected the communities we live in, our friends and our families.” – Nadine Schmidt, Marketing Head, Weekday 16 Apparel Online India |NOVEMBER 1-15, 2018 | www.apparelresources.com affects them but people around them as well.” Marking out the major objective behind the collaboration, the brand elucidated that the project will work to encourage people to search for peace in their daily lives, along with the opportunity to become authorised trainers to schools, sports teams and community centres. Besides the collaboration, the brand has also launched a collection, inspired by the Non-Violence Project and their work, online and in stores from October 11. NVP’s ‘knotted gun’ logo, which was designed by Swedish artist Carl Fredrik Reuterswärd, will be prominently featured across the whole range. On the other hand, the colour palette of green, orange and black draws inspiration from European emergency vehicles.