RESOURCE CENTRE
FREUDENBERG LEADING THE MARKET WITH SUSTAINABLE INNOVATION
Sustainability and innovation are the two most important directions for growth in today ’ s market environment where not only the brands , but also the final consumer wants products that are earthfriendly and adding value . In this dynamic marketplace , Freudenberg is leading the way by setting up new and higher standards of sustainability through innovations for the interlining industry . The company is leading with innovative technologies that meet the demands of ever changing and challenging fabrics and applications that will become the fashion of tomorrow .
As a leader , Freudenberg is constantly innovating and its teams in all countries are proudly educating the industry on how these new products can be performancedriven , while remaining in the sphere of sustainable initiatives , a task that not many companies can successfully do . “ As the market matures , companies are being challenged to move beyond old definitions of quality and value that were the prime considerations for a leading player in any segment . Today , we are looking at sustainability and innovation as the key drivers of growth ; and marketing is not about selling , but updating the industry on new products … The actual sales automatically follow ,” says B . Ramji , Marketing Manager , Apparel – India , Freudenberg Performance Materials India .
Among the new products that have recently been introduced , three interlining innovations are being very well accepted by the market – Xtreme technology ; Solution for stretch fabrics ; and Heat sensitive fabric . “ We are constantly looking at solutions for better quality of life and all our products are aimed accordingly . Earlier it was not so easy to communicate with the industry on the technical aspects , but now with many companies engaging industrial engineers , talking value has become much more interactive ,” adds P . Raghu , Technical Manager , Apparel – India , Freudenberg Performance Materials India .
Extreme technology for post-processing
Enhances Performance , Flexibility , Efficiency & Compliance
Interlining with Xtreme technology are the latest innovations for post-processing , engineered with pilling-resistant base materials and an advanced adhesive blend , having superior bonds with wide variety of outer fabrics . One adhesive system offers flexibility of washing up to 60 ° C or dye treatments up to 95 ° C simply by changing the fuse line temperature …, one interlining to meet all post-processing needs …
Fusing at lower temperatures and faster speed contributes to efficiency of fusing department . Fusing at lower temperature also reduces energy consumption and lowers the risk of damage to sensitive outer fabrics . Fusing Efficiency Analysis is designed to support factories to improve the efficiency of fusing department without compromising on quality and performance .
Solution for Stretch Fabrics …
Fusible interlinings with multi-stretch and recovery properties are perfect complement for stretch fabrics . Good stretch & recovery , shape with resilience , wrinkle resistance and comfort in wearing , ideal for full fronts & small parts of men ’ s and women ’ s garments made of stretch materials .
Innovation for Heat Sensitive Fabric …
Shirt industry is undergoing tremendous change with the use of new generation fabrics which are classified as easy-care and comfortwear , fabrics made up of cotton yarns blended with polyester , nylon and spandex , which makes it necessary to apply lower heat in fusing . Freudenberg innovative ‘ Powerdot ’ adhesive technology enables fabrics that are highly sensitive to heat to be perfectly fused with a lower fusing condition than standard shirt interlinings with ultra-smooth surfaces , high bond strength performance , durable through washing and dry-cleaning .
All these innovations are supported with full-fledged Freudenberg technical services . “ We are always there to support apparel product development cycle by consulting with design & tech design teams to select products . Also the technical team is providing on-sight support at factories to ensure proper fusing and interlining use in production ,” concludes Ramji .
56 Apparel Online India | MAY 16-31 , 2018 | www . apparelresources . com