Apparel Online India Magazine May 2nd Issue 2018 | Page 48
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Alcis Sports continues retail expansion;
opens stores in Delhi, Jaipur
New Delhi and Jaipur have become
latest locations to host new stores
of Alcis Sports, a Noida-based
sportswear brand. The openings
of these stores are part of their
expansion plan under which they
intend to increase the store count
to 15 by the end of this year. With
the opening of these stores, Alcis
now operates a total of four outlets
in the country. “We have received
a phenomenal response from
consumers and it is a very happy
moment to announce the opening
of our exclusive stores in these
locations,” Roshan Baid, MD, Alcis
Sports was quoted as saying in
report. training, yoga, football and
racquet sports will be available
at these retail stores. The official
fanwear merchandise of 2018
FIFA World Cup Russia will also
be stocked at Alcis stores as it
has exclusive licensee for the
official fanwear merchandise of
2018 FIFA World Cup Russia for
the Indian market.
The latest range of sportswear
across all sports, like running, Additionally, the company
recently secured an investment
Markedly, the apparel retailer
opened its first exclusive brand
outlet (EBO) in Kochi at LuLu
Mall, one of India’s largest
shopping malls, while the second
one was inaugurated at Mumbai’s
Phoenix Market city in Kurla.
from Singapore-based Venture
Capital firm RB Investments.
The brand is now expecting
to note around 7X jump in its
revenue from Rs. 4 crore it
clocked last year to Rs. 28 crore
(approx. US $ 4.3 million) in the
current fiscal.
Roshan Baid, MD, Alcis Sports
The company recently
secured an investment
from Singapore-based
Venture Capital firm
RB Investments.
At present, Alcis Sports retails
through 150 shop-in-shops and
is available online at Jabong,
Myntra, Amazon, Flipkart and
Snapdeal. Baid elucidated that
Alcis is an affordable brand that
came into existence, to provide
an ‘athleisure’ brand which
is at par with international
labels in terms of quality
and is also in sync with the
Indian sensibilities.
V-Mart all set to fortify its retail presence in
FY 2019, reveals plans
Gurugram-based value retailer,
V-Mart is geared up to expand
its physical retail presence in
the fiscal year 2018-19. Markedly,
the company has been growing
at over 20 per cent year-on-year
in the past and over 90 per cent
of its revenue comes from the
fashion and apparel segment,
while rest is contributed by
Kirana. The retailer is looking
to increase its retail space by
around 15-17 per cent that would
translate into the opening of
roughly 35 new stores during
the current fiscal, said Anand
Agarwal, CFO at V-Mart Retail
Ltd., in a recent interview to
BloombergQuint.
Currently, the company operates
172 stores, spread across 145
cities and towns with a major
presence in the states of Uttar
Pradesh and Bihar. Even as
both these states are its largest
markets, the company would like
to tap other states also, Agarwal
was quoted as saying.
So far, V-Mart has been mostly
present in Tier-II and Tier-
III cities, and as it would
continue to fortify its presence
in its traditional bastions,
Tier-IV cities are also on its
expansion radar now, he further
apprised. Notably, the company
reportedly began tapping Tier-
IV geographies about a year
ago. “Following a cluster-based
expansion strategy, we will
continue to roll-out stores in the
immediate vicinity of the cities/
48 Apparel Online India | MAY 16-31, 2018 | www.apparelresources.com
towns where V-Mart is already
present,” he defined, adding,
they’ll refrain from entering
unchartered territories unless
a pertinent opportunity arises.
Also, for the last five years, the
company’s same-store sales
growth has been roughly 8 per
cent, and it is expecting to touch
double-digit levels by the end
of March next year. However,
Agarwal also underlined that, “It
will depend on market conditions
and our abilities.” Nevertheless,
the continuous expansion is
expected to benefit the company
in the long run.
Furthermore, it has also been
reported that the retailer has
been working towards improving
its inventory cycles and even
increased focus on integrating
technology at the warehouse,
supply chain and store levels.
Besides, efforts have been made
to enhance the customers’
in-store experience as well, by
bringing about improvements in
the look-and-feel and ambience of
the store, visual merchandising
and presentation of the products,
and the merchandise itself.
Several stores have been
refurbished to lend fresh appeal
to them.
It is worth mentioning that
V-Mart Retail, founded in 2002,
has been growing strength to
strength over the past few years
and has already surpassed
Rs. 1,000-crore revenue mark in
the fiscal year 2017.