Apparel Online India Magazine May 2nd Issue 2018 | Page 46

PERSPECTIVE STORY
OWNERS USING SOCIAL MEDIA
TO STAY UPDATED…
FEW COMMERCIAL GAINS TOO
Use of social media is almost unavoidable nowadays, especially for professionals, as social media is one of the
strongest tools for them, be it across the globe updates about industry or personal growth opportunities. In our
industry, some owners are also very active on social media, especially on serious platforms like LinkedIn and Twitter.
Apparel Online caught up with some owners active on these two platforms, and though we could not find any
‘celebrity’ user with millions of followers, owners are using these platforms on a regular basis.
W
hile these social media users
admit that they have not gained
much directly from being on any
social media, like order booking or
buyer contacts, but the assimilation of
knowledge, updates, feedback about
their products, appreciation for their
various initiatives and connectivity
across the globe with different kinds of
people within the trade and outside the
trade, is definitely their biggest gain.
Rajinder Gupta, Chairman, Trident
Group, Ludhiana; Ram Sareen,
Chairman-Styku.com and CEO –
Founder Tukatech, US; Sumeet
Nath, Managing Partner, Raj Group,
Panipat; Yatish Moncourt, Director,
Francis Wacziarg Agencies,
Bangalore; Yogeeta Prabhakar, MD
at Prabhakar Overseas Group of
Companies, Noida; Vijay Patel, MD,
Omtex Sportswear, Mumbai; and
Chandra Bhan Kataria, Founder,
KatBro Corporation, Noida are
some of the owners who are active on
LinkedIn and share business-related
stuff as per their interest. A few
owners are also using Instagram to
showcase their products, like Zaman
Gujral of The Lotus Collective and
Pooja Thakur of Panache.
“It’s all about knowledge. Whatever
I find of interest for our industry
I share, so that others can also
read, and get benefit,” says Sumeet
Nath, who mostly shares interesting
developments on international retail.
For some, it is about getting leads
and the underying hope to get some
amount of business too. As Chandra
Bhan shared, “In India, most of the
prestigious brands are associated with
us and the good thing is that through
LinkedIn, we got enquiries from three
international clients, let’s see how the
things finally shape out.”
Garima Bhat, CEO & Co-Founder,
Creatnet Services, Noida who is
also a management graduate from the
first batch of Production Management
from National Institute of Fashion
Technology (NIFT) says, “Within the
apparel trade, we are doing something
different which is in-fact for the
betterment of workers, as well as for
India as a country. It motivates us as
well as others, so I keep sharing such
initiatives.”
Sumeet Nath, Managing Partner, Raj Group
Sanjay Jain, MD, TT Ltd.
46 Apparel Online India | MAY 16-31, 2018 | www.apparelresources.com
As far as apparel exporters or
textile industry’s important voices
on Twitter is concerned, one will
not find much there. Ashok G
Rajani (@AshokGRajani), during
his Chairmanship of AEPC tweeted
occasionally and tagged Smriti Irani,
Minister of Textiles, especially