Apparel Online India Magazine May 2nd Issue 2018 | Page 38

FASHION BUSINESS
THE
RACE
FOR
LACE
S/S '19
A
fter decades of wearing tight-fitted
and super constricted clothing,
fashion is moving towards simplicity.
A focus on materials, functionality
and comfort is becoming a key trend.
Interestingly, this movement is
taking place at the same time as the
development of maximalist agendas of
visionary design directors like Gucci’s
Alessandro Michele.
In addition to this, the young fashion
consumer is also waking up to a
newfound love and appreciation of
handwork and decadent detailing that
reminds them of a simpler time. Needless
to say, fashion is going through a period
of very opposing forces tugging at every
end as winds of change make their way
into the industry’s age-old system of
trends.
Laces, with their ornate intricacy and
haptic appeal, have always enjoyed
a good market and the new trend for
‘slow fashion’ is only going to propel
this demand further ahead. As several
brands take a second look at their
archives, the small application of
laces to contemporary silhouettes is
becoming commonplace. The main factor
contributing to the popularity of laces is
that it can easily augment a Plain Jane
garment and imbue a hint of luxury to it.
While embroidery may be going
for a slightly downward spiral for
Spring 2019 collections at least, product
development teams are using lace as a
value adding replacement to fill this gap.
38 Apparel Online India | MAY 16-31, 2018 | www.apparelresources.com