Apparel Online India Magazine May 1st Issue 2018 | Page 45

DOMESTIC RETAIL
vital part of the business. A good
brand recall value, pocket friendliness
and innovation, omnichannel
distribution is necessary for the
stirring market condition India has.
He adds, “Our products are the real
growth driver. I believe as a retailer,
your sourcing should be right since
it changes the entire scene; ‘what’
you are providing to your customer,
and ‘how’ to build a base for the
future with sure-shot engagements.
For example, a couple of years back
when Flipkart and Amazon came in
e-Retailing wasn’t a concept, but today
Virtual selling has left the traditional
marketing far behind.” The marketing
budget for Madame’s Online sales has
gone considerably up in past years,
which has resulted in more Online
selling, and customer engagement
based on their preferences. The
company manufactures its products
in-house and sources fabric only for
woven products from various parts of
the world, such as Turkey and China.
Indian retailers claim to have
products at par with global players,
in the same market with same
channels of distribution then what
is the differentiating factor between
the two? Giving an insight Akhil
concludes, “With us, though the
brand aims to grow 30 per cent
year-on-year, over last 2-3 years we
have been able to grow at 22 per
cent, which is amiable, but below
our target. What Indian retailers
are facing right now is the lack
of human resource – a good sales
team to compete in the market with
global players. Our sales teams do
not understand fashion like that of
our international counterparts. So,
for next two-three years, it is on our
list to strengthen the sales teams by
training them and enhancing their
lifestyles a bit to bridge this gap.
As a retailer, we want to grow in
this market and eventually shift to
international market too.”
CAMLA is Jain
Amar’s acquired
brand for ‘women of
substance’ and ‘men
of confidence’. Its
complete collection
is designed in
Barcelona with a
unique blend of
knits, prêt-à-porter
and accessories.
Camla Barcelona is
highly focused on
European trends
and integrated
Asian culture along
with the concept of
international trends.
www.apparelresources.com | MAY 1-15, 2018 | Apparel Online India
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