Apparel Online India Magazine May 1st Issue 2018 | Page 25

TEX-FILE
A happy duo – Eric Sun, International Commercial Director, Kingdom Holdings; and Siddharth Mehta, Managing
Partner, Texventures
technology,” said Manjul Jain, Vice
President, Vardhman.
Today, everyone is looking to improve
capacity and capabilities. GTN
Industries, which has factories in
Medak (Telangana), Nagpur (MP)
and Baramati (Maharashtra) has in
the last 5 years invested heavily on
new technologies to increase capacity
to 1,45,200 spindle-age. The mantra
for success and differentiation is
quality right from the raw material
to the spinning process. “We
are using the best cotton that is
produced in the world from Supima
to Egyptian and also premium Indian
Cotton,” informed Bhaskar Rao
of GTN Industries. The ISO 14001
and ISO 18001 certified company
committed to the environment and
offers all cotton yarns that are
sustainable. In addition, the company
has also set up a 100% cotton socks
manufacturing factory and the
quality was highly appreciated by
the visitors.
Speaking about how ‘Raysil’ has
given their viscose filament yarn
(VFY) a new lease of life, Shailendra
Pandey, Jt. President, Sales &
Marketing, Indian Rayon shared
that the branding has worked
well for the company and created
differentiation and visibility. “The
effort is to position VFY as an eco-
friendly product which when woven
has fall and drape that is far better
than cotton and even the moisture
absorption property is also much
higher. These properties when
branded take VFY into the premium
segment, as consumer awareness
increases,” added Pandey. The
(L to R) – Team Lenzing: Rajasekaran – TCS South Asia & South East Asia – Spinning; Bhargavi Rao – Business
Development/Marketing Communication – South Asia; Avinash Mane – Commercial Head – South Asia; and
Jayaraman – Regional Commercial Director, South East Asia & South Asia
booth was a recreation of a design
studio and attracted attention for its
creativity and the range of product
options using Raysil. The brand is
gaining popularity both in the export-
based industry and with domestic
brands, mostly for the womenswear
segment.
Besides a steady focus on the export-oriented
business, the maturing domestic market is also
now a thrust for most companies and almost
unanimously all agree that 2018 will be the
turnaround year for Indian textiles!
The fibre & yarn was also the
platform for the Lenzing Group
(Lenzing) to introduce its redefined
TENCEL™, as its textile premium
brand. The redefining of the
TENCEL™ brand is a key milestone
of Lenzing’s new brand strategy to
enhance product brand offerings,
foster connection with customers
and consumers, and drive consumer
demand. TENCEL™ is well positioned
to be a major growth engine in the
textile sector, with a brand portfolio
that caters for distinctive usage
– TENCEL™ Active, TENCEL™
Denim, TENCEL™ Home, TENCEL™
Intimate, and TENCEL™ Luxe, all
enabled by two versatile and highly
compatible fibres, TENCEL™ Modal
and TENCEL™ Lyocell. “With a
longer-term strategy to enhance
connection with customers and
consumers, the year 2018 will be a
game changer year for Lenzing,”
said S. Jayaraman, Regional
Commercial Director for South
Asia and South East Asia.
Speaking of premium offerings,
linen is fast emerging as an elite
fabric and the consumption has
increased significantly, not only in the
international market, but also in the
domestic market. Kingdom Holdings,
China saw exceptional growth in
2017 having sold 4,000 tonnes of linen
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