Apparel Online India Magazine May 1st Issue 2018 | Page 16

SUSTAINABILITY
GANT's new shirts use plastic waste from
the Mediterranean
Stockholm-based clothing brand
GANT has announced the launch
of its new eco-friendly ethical line
for Spring 2018. Dubbed ‘GANT
Beacon Project’, the label’s new
sustainability initiative will see
the production of a collection of
shirts made from recycled plastic
that has been recovered from
ocean waste. There will be two
shirts each for men and women in
the collection. For women, there is
a Pop-Over Oxford shirt that only
buttons down halfway and a more
classic chambray shirt with box
fold and a button down collar. For
men, you have two simple button
down shirts in denim and indigo.
Manufactured by TechPrep,
the brand partnered with fibre
company Sequel to make a yarn
that has a hollow tube-like
structure. This will keep the
fabrics light as air, with qualities
like moisture wicking and quick
drying.
GAP’s Marketing Director Brian
Grevy explained, “Through the
GANT Beacons project, we are
introducing a totally new process
of producing attractive products,
based on the knowledge of a
sustainable approach, which is
going to grow over time and will
be further developed. We are
determined to take responsibility
and do our part to make our
planet better because what is
happening in the oceans concerns
us all.” The line is available for
purchase on GANT’s website
from April 3 for the price of
159.90 Euros a piece. To make the
project well-rounded in its eco-
“Through the
GANT Beacons
project, we are
introducing a
totally new process
of producing
attractive
products, based
on the knowledge
of a sustainable
approach...
– Brian Grevy,
Marketing Director, GAP
consciousness, even the buttons
and packaging used for the shirts
are made from recycled plastic
from the Mediterranean ocean.
HanesBrands' environmental attainments earn
9th consecutive Energy Star Award
HanesBrands, a leading marketer
of everyday basic innerwear and
activewear apparel under world-
class brands in the Americas,
Europe and Asia-Pacific, has
received the US Environmental
Protection Agency Energy Star
Partner of the Year Award for
Environmental Excellence for the
ninth consecutive year.
Markedly, the annual Energy
Star Partner of the Year Award
honours organizations that have
made outstanding contributions to
protect the environment through
best practices and organization-
wide energy savings. Hanes,
the only apparel company to
be honoured for sustained
excellence by the EPA Energy
Star programme in its 26-year
history, continues to demonstrate
that companies from all industries
can make a difference in energy
16 Apparel Online India | MAY 1-15, 2018 | www.apparelresources.com
conservation, carbon emissions
reduction and environmental
sustainability.
Allergan, The Boeing Company,
Colgate-Palmolive Company,
General Motors Company and
Raytheon are among others
which have earned the Energy
Star recognition. Hanes has
been chosen for the award for its
sustained excellence in energy
conservation, carbon emissions
reduction and environmental
sustainability. The sustainability
report released by the company
recently claimed a 7% increase
in the use of renewable energy;
and a 15, 6 and 7% decline in
carbon dioxide emissions, energy
use and water use, respectively.
The company now aims to lessen
carbon emissions and energy
usage by 40% each and water
usage by 50% by 2020.