Apparel Online India Magazine March 1st Issue 2019 | Page 89

Lagom is a Swedish term for ‘just the right amount’.
We extend Lagom to capture a lifestyle inspired by
Scandinavian design that is both minimal and functional
with a dash of folk mixed in.
By trade, the Lagom woman is an interior designer working
in an urban environment amongst respected creatives. While
she is very much tapped into the urban design world, she
lives further afield in a remote woodland cottage, surrounded
by unspoiled nature. Her cultivated aesthetic reflects modern
craft, sustainability and raw earth elements.
Materials – linen blended canvas, crafted intarsia, macramé,
softened leather, puckered jersey, silk crepe De Chine
Design details – mixed media, knottings, fringes, belted
waists, pleating, wrap styling, darts
PATTERN + GRAPHICS
Sunset scapes, blanket stripes, in check, tonal stripes,
floral smudges, soft ginghams, relaxed abstracts, basket
weaves
The gentle collective of Lagom invites S/S ’20 towards prints
that convey a relaxed composure with arrangements that
derive from modest craftsmanship and tranquil sensibilities.
Soft palettes offer a view of ease within the patterns and
playful lines. Peaches, oranges and other ripe delectables
are key graphic options as Lagom explores the sun soaked
environment, while florals take on a smudged exterior with
blurred details for a refined laziness within the blooms.
Even traditional Gingham Patterns find a new calmness
in structure as the boxed print utilises a soft presence for a
more laid-back style.
Painterly aspects take hold in sunset compositions for
an artistic ombre formation as more relaxed designs
offer abstract elements with a focus on simple lines, hue
direction and textural details for interest. Handcrafted
inspirations bring forward a new plaid print, with basket
woven influences creating textile-based designs with
interlocking forms and gentle grids for a fresh look. Minimal
lines also receive a warm weather update, as the modest
and tonal focused stripes make for a casual pattern of a mild,
easygoing assemblage this season.
Must haves – baggy pants, sweaters, dresses, camp shirts, culottes, jumpsuits, paperbag jeans, pleated skirt, shirt dresses
www.apparelresources.com | MARCH 1-15, 2019 | Apparel Online India
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