Apparel Online India Magazine March 1st Issue 2019 | Page 33
INDIA’S PREMIER SOURCING SHOW
Exhibit 2: India retail spend of US $ 710 billion in FY 2017 across
different city & region types
658
439
111
36 66 122
40 74 36 66 111 105
36 66
Top 2 cities Next 6 Next 16 Next 50
2012
2017
251
Rest of India
Exhibit 4: Share of organized retail in various retail categories
FY 2018 (E)
Share
of
Retail Retail
Size 66.6% 527.5 3.6% 19.0 Big Bazaar,
DMart, Reliance
Fresh, Spencer’s
Apparel &
Accessories 7.9% 62.6 27.1% 17.0 FBB, Reliance
Trends,
Pantaloons,
Shoppers
Stop, Lifestyle,
Westside,
FabIndia, Arvind,
Raymond, TCNS,
Biba
Consumer
Electronics 6.1 % 48.3 27.7% 13.4 Vijay Sales,
Croma, Reliance
Digital
Jewellery 7.8% 61.8 32.1% 19.8 Tanishq, Kalyan,
Malabar
Footwear 1.2% 9.5 28.1% 2.7 Bata India, Metro
Shoes, Khadims
Pharmacy &
Wellness 2.9% 23.0 10.8% 2.5 Apollo, MedPlus
Home &
Living 4.3% 34.1 10.8% 3.7 Home Centre,
Home Stop
Others 3.2% 25.3 12.5% 3.2 Total 100% 792 10.3% 81.2
2021
Top 2 Cities: Delhi and Mumbai;
Next 6 Cities: Bangalore, Chennai, Hyderabad, Ahmedabad, Pune, Kolkata
Next 16 Cities: Surat, Jaipur, Lucknow, Nagpur, Patna, Indore, Coimbatore, Vadodara,
Ludhiana, Bhopal. Kochi, Vishakapatnam, Madurai, Nashik, Jamshedpur, Guwahati
Next 50 Cities (indicative): Mostly Tier-3 cities such as Kanpur, Kozhikode, Thrissur, Agra,
Trivandrum, Varanasi, Rajkot, Meerut, Vijayawada, Jamshedpur, Amritsar, Jodhpur, Ranchi}
Source: Technopak Analysis; 1 US $ = Rs. 65
Section A (Top 2 cities) and Section B (Next 6 cities)
are driving aspirational consumption in India and high
concentration of these socio-economic customer segments
has resulted in emergence of concentrated clusters of
consumption.
ORGANISED RETAIL AND CATEGORY
CONSUMPTION
While organised retail, primarily bricks-and-mortar, has
been in India for 2 decades now, its contribution to total
retail is low that is at 10 per cent (US $ 81 billion) in 2018.
However, in the past 5 years, the organised retail has grown
at a CAGR of 20 per cent to reach US $ 81 billion in 2018
from US $ 33 billion in 2013. The same is expected to grow
at a CAGR of 21 per cent to reach US $ 137 billion by 2021.
This growth is driven by consolidation and scale building in
general merchandise retail and organic growth of organised
retail in categories like apparel etc. The organised retail
also witnessed entry of various international players in the
market in the last 25 years but the journey has faced its
share of policy muddles, course correction and restricting.
However, with entry of e-tailing, evolving business models,
multi-channel play, improving supply chain and favourable
policy changes, the future of retail in India is bright and
more so for aspiration retailing like apparel.
Exhibit 3: Overall retail market (US $ billion)
Food and
Grocery
(US $
billion)
% of
Organised
Retail
Organised
Market
Size (US $
billion)
Key Retailers
Accessories include Bags, Belts, and Wallets;
Others include Books & Stationery, Toys, Eyewear, Sports Goods, Alcoholic Beverages
& Tobacco etc.
Source: Technopak analysis; 1 US $ = Rs. 65
1070
792
447
Exhibit 5: Organised penetration across key categories
137
81
33
2013
2018
Overall Retail
2021 (P)
Organised B&M Retail
Categories 2013 2018 2021 (P)
Total Organised Retail (US $ billion) 33.0 81 137
Food and Grocery 1.8% 3.6% 5.0%
Apparel & Accessories 20.8% 27.1% 35.1%
Consumer Electronics 23.7% 27.7% 31.6%
Jewellery 26.3% 32.1% 36.3%
Others 10.5% 12.5% 12.9%
Source: Technopak Analysis; 1 US $ = Rs. 65
ORGANISED RETAIL – INTER-CATEGORY
PENETRATION
Apparel, jewellery and consumer durables and information
technology (CDIT) are amongst the categories with highest
organised penetration at ~27 per cent, ~32 per cent and
~28 per cent respectively, signifying the underlying strong
sustainable factors of growth in these categories.
APPAREL & ACCESSORIES RETAILING
The Apparel and Accessories segment size in FY 2018 is
estimated to be US $ 63 billion and is expected to grow
at a CAGR of 10 per cent to reach US $ 83 billion by FY
2021. Factors like higher brand consciousness, increasing
digitisation, greater purchasing power and increasing
urbanisation will contribute to the growth of this segment.
*Accessories include Bags, Belts, and Wallets;
Others include Books & Stationery, Toys, Eyewear, Sports Goods, Alcoholic Beverages
& Tobacco etc
Source: Technopak Analysis; 1 US $ = Rs. 65
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