Apparel Online India Magazine March 1st Issue 2019 | Page 25

INDIA’S PREMIER SOURCING SHOW SRI LANKA BANGLADESH Poised for greater business The manufacturing haven for innerwear I T argeting to achieve US $ 8 billion in apparel exports by 2025, India’s other close neighbour, Sri Lanka, exported apparels worth US $ 5 billion in 2018. The biggest strength of the country is its workers’ efficiency level, which is at 70 per cent, while China stands at 68 per cent. n the last calendar year (January to December 2018), India’s import from Bangladesh was worth US $ 438.22 million which has the potential to grow manifold, as right from policies of both the countries to the product strength of Bangladesh and emerging requirements of Indian retail, all factors are supportive for increasing apparel import from Bangladesh. Mainly known for trousers, tees, shirts and sweaters, Bangladesh is poised to offer a huge opportunity in this direction, besides gaining strength in newer categories like jackets and lingerie. Despite the recent wage hike, it is one of the most cost-effective countries as far as minimum wage is concerned. Still Bangladesh is concerned for higher MOQ requirements as majority of the companies still insist on orders of at least 3,000 to 4,000 pieces of per style. Sri Lanka’s duty-free apparel exports to India are limited up to US $ 40 million, yet it did US $ 80 million apparel exports to India in 2018. Even though it represents a fairly small share of Sri Lanka’s apparel exports, its apparel exports exceeded the apparel import quota set by India, which shows the high demand for Sri Lankan apparel in the Indian market. Going with the ongoing beat, the Sri Lankan apparel industry is already demanding to pursue a sectorial liberalisation through the proposed Economic and Technology Co-operation Agreement (ETCA) with India to increase the market access for the Sri Lankan apparel exporters. Currently out of the total trouser import of US and EU, Bangladesh has a share of around 48 per cent (quantity-wise). While in tees, it is 53 per cent, for sweaters the share is 36 per cent. Swimwear, lingerie, activewear, loungewear, workwear and childrenswear are the core product strengths of the country, which by and large are missing in India, in terms of manufacturing. Besides, there are seven ports in Sri Lanka out of which the Colombo port is the largest in the country. UVR (in Euro per kg) for trousers is 12.46, for tees is 10.49 and for sweaters is 12.70. Compliance execution is becoming stronger in Bangladesh and the country is undertaking a silent revolution by setting up eco-friendly factories. The top three environmentally-friendly garment factories in the world are located here. Over seven out of 10 LEED-certified factories for scoring the highest standard in the world are in Bangladesh. A staggering 150 factories are green. Encouraging this trend, the Government is providing loans at 9 per cent to garment manufacturers that intend to go green. Bangladesh is also improving on infrastructure front and has invested heavily on constructing the Padma Bridge and the Payra Seaport by spending US $ 6 billion. On the other side, the Government is also investing to enhance its power generation capabilities as well. Overall the country’s infrastructure is continuously improving, whether it is through an upcoming metro train facility in Dhaka or through 100 special economic zones. Meanwhile there are already many giant trims’ manufacturers in Bangladesh and now the country is witnessing a rise in fabric production. Logistics is also not a major issue. There are many positives including the aforementioned aspects which can strengthen the apparel trade relations between Bangladesh and India. Top Groups: Standard Group, Pacific Jeans, Ha-Meem Group, Beximco Fashions, DBL Group, Fakir Group and many more Major Production Hubs: Dhaka, Chittagong, Gazipur Major clients: GAP, PVH, A&F, Kohl’s, American Eagle, H&M, JCPenney, Macy’s and many more. Currently out of the total import of foundation garments by US and EU, Sri Lanka has a share of around 13.25 per cent (quantity-wise). While in babieswear, it holds a share of around 6.49 per cent. UVR (in Euro, per kg) of foundation garments is 47.96 and for babieswear, it is 17.64. Top Groups: MAS Holdings, Brandix, Hirdaramani Major Production Hubs: Colombo, Mathugama, Kandy, Dehiwela, Bingiriya, Nikaweratiya Major Clients: Victoria’s Secret, PINK, GAP, Banana Republic, H&M, Old Navy and M&S “Our traditional markets, the EU and the US, are becoming stagnant. Therefore, the Sri Lankan apparel industry needs to penetrate more into emerging markets such as India, China and Brazil.” – Rehan Lakhani, Chairman, Sri Lanka Apparel Exporters Association (SLAEA) Trousers are the highest export products of all these countries (export to the EU) as data from January to November 2018 shows (Quantity in million KG) (Value in Euro million) Products (Trousers) Bangladesh Cambodia Ethiopia Indonesia Myanmar Sri Lanka Vietnam Quantity 366.8 74.2 0.9 10.3 16.8 16.8 33.2 Value 4573 1127 11 197 242 279 652 Source: Apparel Resources.com www.apparelresources.com | MARCH 1-15, 2019 | Apparel Online India 25