Apparel Online India Magazine June 1st Issue 2018 | Page 40

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Go Logo

Fashion ’ s love affair with logos doesn ’ t seem to be ending anytime soon . A mainstay across collections since the past four seasons , logos turned out to be bigger , bolder and much more jarring this time around .
Everything was drenched in ‘ Fendi ’ as they doubled their ‘ F ’ and painted the monogram in a new colourway of beige and brown . From tights , fur sweatshirts , trench coats , and even baguette bags , the letters were reluctant and hard to miss on the runway .
Emporio Armani kept the house logo in control and expressed the multiple logos , varying from their symbolic eagle , to the obvious abbreviations of EA , or directly using their full name , over their garments and strategically incorporating them over belt buckles and waistbands .
Reviving the iconic medusa head logos on retro jumpsuit and silk shirts , Versace ’ s flag-bearer Donatella , paid a tribute to her late brother Gianni by showcasing an array of 1990s style for her S / S ’ 18 collection .
H & M launches MET gala-inspired capsule collection
H & M takes the high-fashion road at the Metropolitan Museum of Art ’ s Costume Institute Benefit 2018 .
Popularly known as the MET gala , the event is meant to inaugurate the museum ’ s annual fashion exhibit with a star-studded event . In the midst of all this high-end drama , the H & M design team created outfits for 6 celebrities who were guests at the H & M table in accordance with the year ’ s theme that was – ‘ Heavenly Bodies : Fashion and the Catholic Imagination ’.
Celebrating the occasion , the brand then launched a four-piece capsule inspired from these celebrity outfits for the first time . The line is being sold on hm . com and their flagship store in NYC the in price range of US $ 100 – US $ 500 .
Lacoste ' s Creative Head parts after 8 years
French sportswear clothier Lacoste is parting ways with its long-time Creative Director Felipe Oliveira Baptista . Baptista had been overseeing design at Lacoste since 2010 and the exodus reveals more underlying changes being set in motion by the brand ’ s new CEO Thierry Guibert .
Guibert said , “ A new stage will now open and I am extremely confident in the future successes of our brand , emblematic of French know-how and elegance .” A successor has not been named while the S / S ’ 19 line will be designed by the studio team .
Guibert is said to be now focusing on re-instating Lacoste ’ s French heritage through ‘ Made in France ’ capsules and its connection to the sports world via collaborations as well as realignment of their global distribution strategy .

Colour Story

A / W 2017-18 by Fashion Forward Trends

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Philosophy di Lorenzo Serafini to debut kidswear

Italian fashion label Philosophy di Lorenzo Serafini has announced its foray into the children ’ s apparel market . The brand ’ s first kid ’ s collection will debut in June 2018 at the upcoming Spring 2019 edition of Pitti Immagine ’ s kid ’ s trade fair ‘ Pitti Bimbo ’ in Florence . The collection is only for girls in the age group of 0-12 and mirrors the looks of Philosophy ’ s grown-up collection .
Designed for Serafini , the line will be produced and distributed by Gimel . A 40-year-old manufacturer of kid ’ s clothing based in the southern province of Bari ( Italy ), Gimel also produces and distributes kid ’ s assortments of brands like Elisabetta Franchi , Dondup and Tagliatore .
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40 Apparel Online India | JUNE 1-15 , 2018 | www . apparelresources . com