Apparel Online India Magazine June 1st Issue 2018 | Page 29

H2F
DO NOT
MISS
• Special display arena
where beautiful
signature collections
from interior décor
and home textile
sectors will be
showcased.
• Innovative concepts
in interior spaces will
be showcased at ILA
Experience Zone.
• Panel discussion on
‘Indian textiles and
untold story’ with
ace designers David
Abraham, Lipika Sud,
Mandeep Nagi and
Neeru Kumar.
• Day two will host
renowned interior
designers, retailers
and hotel purchase
managers.
• Live demonstrations
of different art forms
by underprivileged,
give them chance to
will showcase their
talent in Special
Skill Zone.
dohar, quilts and bedsheets. Harish
Gupta, CMD shares, “We are very
excited about our products as we
always get good business from
Heimtextil. Our designers have worked
on the latest trends and designs, and
for the upcoming display, we are using
satin and natural fabrics this time.” He
further avers, “We are working to reach
each and every part of the country to
invite buyers from all directions. We
are very happy about the event as
whenever we have participated, we got
good customers and ready business.”
Participating for the first time in the
show would be Mumbai-based Shrijee
Lifestyle, which is recognised for
creating, developing and manufacturing
of fabrics with valu e addition and it is
bringing digital printed bed linen to
the show for the first time. Bijendra
Kagzi, MD shares, “We initially
thought to launch the products at the
international show in Frankfurt but
the show in India is an opportunity we
couldn’t let go of. The motive behind
participating this year is to understand
the customer and collect feedback from
domestic and international buyers
as we launch. Post this show, we will
target the international show too.”
Adds Rajiv Nilhani, Vice President
Business Development, “This is the
first time we are launching digitally
printed home linen in cotton and other
luxurious fabrics. We are the only
company to have the fastest digital
printing machine in the country – MS
LaRio, which can print up to 120 inches
and hence is suitable for the home
segment. We are looking for more
feedback and reactions from the show,
rather than customer engagement
this time.”
Upcoming display of Shree Ambica Furnishing
“Something traditional that brings the
essence of natural elements’ well-being
and care, is the future. Also, fusion
contemporary and vintage designs will
remain in trend for long.” He would be
speaking about the trend forecast for
2019 at the show, which is a must visit!
Though the market conditions have
not been so good in past few years
many exporters are of the view that
businesses that are providing service
along with the products are sustaining
with a positive hope from the show.
Thinking from the buyer’s point of
view, they come to India for its core
strength in offering handmade products
and natural fibres. Lokesh Parashar,
Vice Chairman of The Buying Agent
Association says, “There is a wave
of eco-friendly products in home
textile, so people want the natural
thing in their home. The international
buyers are looking for high-end good
quality fabrics in natural products
like handlooms, hand knotted, hand
dyed fabric, embroidery done by hand
which are more preferred over machine
one.” The Buying Agent Association
is working tirelessly to bridge the gap
between international buyers and
exporters in the country. They are
also co-hosting a panel discussion at
the event to help learn effective trade
mantras for ‘Luxury products for
Indian buyers’. Echoing the thoughts,
Designer David Landart from
CARLIN Group International, a trend
forecasting and style agency concludes:
www.apparelresources.com | JUNE 1-15, 2018 | Apparel Online India
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