Apparel Online India Magazine July 2nd Issue 2018 | Page 36

FASHION BUSINESS HAVE YOUR SAY BREAKING NEWS Tell us your news by emailing at [email protected] To read the latest sustainability news, go to https://apparelresources.com/business-news/sustainability/  From Tie & Dye to The Simpsons Print Directions for Men’s S/S ’19 T he last few years have seen an endless thinning of the menswear calendar and this season was no different. As we all know, many designers have combined their men’s and women’s lines mentioning a ‘cohesive creative vision’ as the reason behind this move. This, however, has not dampened the menswear market at all. In more joyous news for the menswear creators, forecasts from Euromonitor suggests that luxury men’s fashion will outpace the growth of womenswear at 1.9% in 2021 in comparison to just 1.4% for the latter. Additionally, it was also reported that there was general consensus amongst buyers at Paris Fashion Week Men’s that they are increasing buying budgets owing to a very positive presentation season. Sidney Toledano, CEO, LVMH chimed in with the report, “There’s strong demand across the men’s fashion industry, in all its shapes and forms, and which comes in part from a younger clientele. We see it very clearly in the sales.” The reason behind all the cheeriness in men’s is both the rise of streetwear and a return to elegance on full display. From preppy tailoring, florals to relaxed suiting, functional fabrics and an ombré meets tie & dye approach to prints – both the new silhouettes and patterns of the season look very fresh. Moreover, a closer look at the prints and patterns decorating these lines Balmain 36 Apparel Online India | JULY 16-31, 2018 | www.apparelresources.com Menswear is heating up and will surpass the growth of womenswear in the luxury market. “There’s strong demand across the men’s category, in all its shapes and forms, and which comes in part from a younger clientele. We see it very clearly in the sales.” – Sidney Toledano reveals that a rainbow tint happiness is the defining trend. Designers are using fashion as a positive escape. We uncover some of the main motifs and trends that brands are decorating their armour with for the upcoming season. What Works and Always Will There are some patterns that are as loud as they are omnipresent. You cannot complete a roundup without a classic-like stripe, which for S/S ’19 is taking a thick, bright and vertical route! The print was seen in the collections of labels like Balmain, Cerruti and Daniel Fletcher across a range of silhouettes. Vineet Sood of SD Enterprises also corroborates that bold stripes in colours that range as far and wide as neon to black and white, continue to be in highest demand. In terms of techniques, Sood’s team is focusing more on discharge printing for the production of all-over patterns in vivid colourways. Next trend that has only gotten bigger and bolder in the last few seasons are clashing patterns used in the same piece of clothing. Whether it’s mix-matching stripes of varying weightage, or combining two batch of checks and florals, ‘pattern clash’ is a trend to explore for everything from men’s, women’s to kidswear in the coming season.