Apparel Online India Magazine July 2nd Issue 2018 | Page 23

TEX-FILE

but even in that case , price is good . All Vietnamese are very well-versed with Chinese mills but not with Indian Mills so we have the limitation of getting new contacts by participating at sourcing event , only .” Expecting 30 to 40 per cent growth in orders from Vietnam , the company is as of now managing its logistics well , as most of the demand it gets is for regular products and there is a concerted effort to push for early confirmation of order . KG Fabriks claims to use only 3 litres of water to produce one metre of denim fabric . Use of sulphur colour rather than reactive is another attraction of the company ’ s products . Maximum stretch through advanced technology , but with minimum spandex , is the company ’ s other interesting offering .

Similarly , another Indian mill Anubha Industries , Surat ( Pratibha Group ) which is pushing its offerings into this market from last three years , is now geared up for good business . The company is in the process to start its office in Vietnam and is looking to hire local professionals . Amit Desai , Sr . Manager – Export Marketing of the organisation shares , “ We are continuously meeting with new buying houses , brands and jeans manufacturers here and exchanging ideas in product requirement and our offering . With our local office and Vietnamese professionals , we

ESSENTIALS

• Through Vietnam , some of the Indian mills are also able to tap few clients of Malaysia , Thailand and Cambodia .

• Vietnamese brands insist for darker shades which make them different from other countries . Slub effect and higher width fabric are more in demand here .

( L-R ): Bhavesh Patel , Manager Marketing , Anubha Industries ; Alok Kumar Trivedi , Country Manager , Gateway Next Ltd .; and Amit Desai , Sr . Manager – Export Marketing , Anubha Industries will definitely get a much better response as there is a lot of potential here and they are now seriously looking for Indian fabric .” Amit feels that duty structure of Vietnam is an issue in importing Indian fabric . The company is discussing this issue with associations . Known for sustainable denim and piece-dyed fabric , the company is GOTS , Oeko-Tex and OCS certified , producing 20 lakh metre of fabric per month . It is promoting wider width denim as it helps the jeans manufacturers to reduce their cost .

Like the above-mentioned mills , Aarvee Denims & Exports , Ahmedabad too has been exploring this market with comparatively limited focus , but is now geared up with full preparations and getting positive indications too . Recently participating for the first time at the denimsandjeans event , the company initiated its first ever big effort for Vietnam . Pankaj V . Arora , VP – Marketing of the company shared the reasons for larger focus on Vietnam now . “ We were working with many brands of late through Bangladesh . Significantly , Bangladesh and Vietnam are working on a very similar model in terms of garment export ; Vietnam is catching up with Bangladesh so we felt that it is high time for our company to be present effectively in Vietnam ,” he explains .

Having expertise in cotton spandex with the lowest shrinkage , Aarvee Denims researched about Vietnam and realised that overall there is stiff competition from China . Accordingly , it plans to encounter this challenge by focusing on the company ’ s strength which is 100 per cent cotton and cotton spandex base . With regard to the company ’ s strategy to surmount challenges in this market , he says , “ Compared to China , we have an edge in logistics in case of Bangladesh , yet China is doing very good business with Bangladesh , so similarly we do the same with Vietnam . We are building our base for handling the Vietnam market and I am sure that we will succeed .” Pankaj further added that initially , the company will focus on such range of fabrics which can be delivered much faster and can be also produced within the less lead time . “ We have price advantage over China so the customer will bear with us a little bit on logistic disadvantage , hence it seems to be a win-win situation for us as well as Vietnamese

Pankaj V . Arora , VP – Marketing , Aarvee Denims & Exports

Sandeep Agarwal , Founder , denimsandjeans . com

garment exporters ,” adds Pankaj . As the company is working with some of the most-toughest countries of the world like Latin America , language is not a big issue for them .

Sandeep Agarwal , Founder , denimsandjeans . com who is connecting denim mills from across the globe with Vietnam through his event , also feels that language is not a problem and it is easy to find good professionals in Vietnam who can work for Indian companies ; they just need to use them correctly and that will open all the channels . According to him , the logistics issue he adds needs to be tackled through collective approach or in support with trade associations . “ Traditional ways of working will not work here in Vietnam , so new and collective efforts will open the gate and clients will have more confidence in Indian companies . China is now getting out of the race slowly and buyers are looking for a replacement , so this is the best time for Indian companies to explore Vietnam ,” concludes Sandeep .

www . apparelresources . com | JULY 16-31 , 2018 | Apparel Online India 23