Apparel Online India Magazine July 1st Issue 2018 | Page 4

CONTENT
World Wrap
Tendering an apology is not enough… Brands need to tighten
the supply chain There was a lot of social media backlash earlier this year, when H&M
put on sale a hooded sweatshirt with the message: ‘Coolest monkey in the jungle’; the catch was
that the particular garment was worn by a young black boy… p10
Sustainability H2F
In a garment, the average cost of dyeing is
nearly 8 to 10 per cent of the total cost, but
it adds a lot of value to the final product.
Simultaneously, it can be a huge saving
point also... p14 that have built vertical strengths are better
equipped to face competition and the same
is even more relevant today, when every
cent counts in the costing... p24
Freelook Fashions: Saving
through sustainability
Vol. XXI ISSUE 7 July 1-15, 2018
30
Fashion Business
Oceanside leads the way
for Resort 2019 We are all
well acquainted about fashion’s love
affair with the grand allure of seafarers...
Integrated strengths of
Premier Fine Linens give
impetus for growth Companies
18
Industry Pulse
Is apparel export any
better off than 2017?
FFT Trends
Menswear Trends 2019:
Exaggeration gives way
to minimalism p26
Tex-File
Be happy! Cotton
production on the rise
There is
good news for the industry. Thanks to the rise
in cotton cultivation area in the country, all
organisations that are keeping a close watch
on cotton production have predicted a sizable
increase this year... p22
4 Apparel Online India | JULY 1-15, 2018 | www.apparelresources.com
Domestic Retail
Decoding the rapid retail
expansion; sourcing to
increase… About a decade ago, India
saw a huge retail wave when big brands
forayed into the Indian market.… p40