Apparel Online India Magazine January 1st Issue 2019 | Page 52

FASHION BUSINESS
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Performance &
Sportswear
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Sleepwear
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April 16-30
T
he appetite for sportswear’s sub-trends like athleisure, streetwear,
athluxury and now performancewear has come to be seen as
absolutely insatiable for consumers worldwide.
According to a research on the Global Sportswear Market, the
projections suggest a strong growth of CAGR of 5.80 per cent from
2018-2023. It is clear that sportswear isn’t just big business, but is
practically serving as the crutches for the fashion industry’s speedy
recovery.
Looming closer home, this wellness trend is not wasted. Capitalising on
an enormous population base, growing disposable incomes, a growing
culture of casual workplaces as well as a rising consciousness for health,
sportswear retailers have built a strong base in the country. Add to this
the popularity of activities such as trekking, hiking, and yoga amongst
the youth; there is a market for every type of activewear brand in the
Indian subcontinent at present.
According to Euromonitor International, the Indian sportswear
segment showcased a staggering 23.7 per cent CAGR from 2011-
2016 while the forecast for 2016-2021 predicts 11.3 per cent growth
(and looking at the landscape, it is clear that the future of this market
is not limited to branded giants). Smaller brands are filling the gaps
for more localised demands, working on indigenous issues like sizing
and have a much quicker response rate or sensitivity to changing
consumer lifestyles.
August 16-31
V
alued between US $ 30 billion and US $ 40 billion globally,
sleepwear has emerged as a major category. It cited 18.8 per cent
growth last year – which perches it among other top categories, such
as activewear (recording 18.2 per cent growth) and footwear (recording
15.9 per cent growth).
For 2018, transitional sleepwear – one that doubles as nightwear and
loungewear, has posed as a competitive business opportunity for
retailers and brands alike. The silhouettes shy away from traditional
pyjama styles towards more structured pant style pieces, in fabrics such
as cotton and satin – making comfort their focal point.
Opportunity is also ripe for the bridal sleepwear segment. Observing
an upward curve online, the bridal nightwear category boasts of a
market share boost of 4 per cent in the last two years.
52 Apparel Online India | JANUARY 1-15, 2019 | www.apparelresources.com