Apparel Online India Magazine January 1st Issue 2019 | Page 50

FASHION BUSINESS
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Swim & Beach
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<< CATEGORIES
TO WATCH
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in 2018
Certain categories have emerged as front
runners for the current retailscape of the
fashion industry, posing as a fertile ground
for ambitious brands. In this section, we
take a look at the most game-changing
categories that have impacted the industry,
keeping in mind their effect on the seasons
to come…
August 1-15
L
ife is a beach for designers and brands.
No longer restricted to a particular holiday season, the demand for
swim and beachwear is surpassing seasonal requirements and is instead
translating itself as a more inclusive year-round market – thanks to the
boom in frequent flyers.
According to data shared by Edited, the category has been growing at
a moderate pace since 2010 and is set to cross US $ 20 billion globally,
by next year. A lot of diverse factors come into play here – international
travel is on an expedited rise, body positivity is a thing, and more and
more people are adopting the fitness lifestyle. Furthermore, air travel is
expected to boom in the next 20 years, with the global passenger count
doubling to 8 billion travellers. The APAC region is poised to be the
biggest driver here, making up half of those passengers.
This brings us to the impact of the fastest growing emerging markets of
India and China, and the mega consumers: The millennials.
It is reported that 66 per cent of millennials hold passports and spend
more than US $ 200 billion on vacations annually. With such huge figures
at their disposal, even luxury brands and designers are rushing to get a
piece of this pie by setting up pop-ups at the fanciest jet-setting locations
all over the globe.
There is an enormous untapped retail scope beyond the obvious travel
items – consumers are demanding more and more pieces of vacation-
based clothing and leisure activities.
50 Apparel Online India | JANUARY 1-15, 2019 | www.apparelresources.com