Apparel Online India Magazine January 1st Issue 2019 | Page 48

DIRECTIONS BY
< < Fanny Packs For Utility
October 16-31
T
< < That’s So Gloss
June 1-15
he old school fanny pack went for a complete revival this year, making
a strong statement for the resurgence of Ugly Fashion this year.
This utility-led versatile bag was rebranded as a bum bag, or belt bag,
or waist bag and retailed by major retailers and brands ranging from
sporty names such as Nike to luxury players such as Burberry and Dior.
The sudden surge of refined designs and versions tap onto the consumers
of today – the millennials and Gen Z, signalling a lift in new arrivals at
120 per cent and a growth in sell-outs to 359 per cent in Q2 of this
year, as compared to that in Q2 of 2017. New trends suggest that the
sell-out amongst genders is equal, with the latest trend suggesting a
new way to wear it – slung across the body/chest and over the shoulder,
rather than the traditional way of belting it at the waist. According to
data reported by NPD, from September 2016 to September 2017,
sales of fanny packs or belt bags grew more than 10 per cent and hit
US $ 100 million.
< < Alberto Zambelli
The rise of streetwear might be partly responsible for the huge success
being enjoyed by this accessory right now. Consumers were attracted
to the casual fashion statement that celebrates the confluence of all
the three parameters of comfort, practicality and convenience.
< < Alexander McQueen
< < Brognano
< < Marc Jacobs
< < Dior
< < House of Holland
S
parkling sequins, glittering crystals and dazzling metallic have been
on the forefront of fashion for the past few seasons. For this year,
glossy fabrics were an easy go-to on the runways with several variations
in fabrics serving desk to dining and occasion-wear looks.
Sequins, big and small, were flashed in overflowing silhouettes and
pattern details such as exaggerated knots, capes and a myriad of
fabric manipulations such as ruffles, ruched fabrics and gatherings.
The most common colour for the sequins was iridescent which PVC
fabrics adopted as well, with S/S 2018’s high trending plastic, water-
repelling materials dipped in popping bright surface as a huge hit for
the approaching season.
< < Marc Jacobs
< < Supreme
48 Apparel Online India | JANUARY 1-15, 2019 | www.apparelresources.com
Glossy vinyl was also a lustrous fabric designers turned to as several
celebrities and fashion influencers adorned their version of latex and
rubber dresses while runways witnessed the fabric being used extensively
over a range of outerwear jackets and boxy dresses, going away from
the usual body accentuating silhouettes. Metallic fabrics in bright
shades such as ruby reds and silvers were utilised for coordinated sets
and pantsuits as well.