Apparel Online India Magazine February 1st Issue 2019 | Page 8
FROM THE EDITOR-IN-CHIEF’s DESK…
Being different attracts attention… It also brings in
business
EDITORIAL TEAM
EDITOR-IN-CHIEF Deepak Mohindra
EDITOR Ila Saxena
COPY EDITOR Veereshwar Sobti
ASST. EDITOR-NEWS Dheeraj Tagra
ASST. EDITOR - FASHION Anjori Grover Vasesi
FEATURE WRITER -
FASHION & BUSINESS Shraddha Gupta
After all, post a fresh start-up, catching the eye of a funding agency is
the obvious next step. It’s not like the old days when people were pretty
sentimental about their business and would love telling their struggle
stories to their kids! Today, it’s about making money out of ideas – ideas
that are diverse, catchy and fresh. The challenge is not only to be different,
but also to create a genuine platform for profitability. An idea without a
solid business proposition is worth nothing. SUB EDITOR Priyanka Mishra
CREATIVE TEAM
Raj Kumar Chahal
Peeush Jauhari
Satyapal Bisht
PHOTO EDITOR Gaurav Naroola
Even Apparel Online, shifted a bit of focus to retail because of the sound
business sense that it made; no one can deny that retail is a big story
today. Every manufacturing company is looking at ways to capitalise on
the opportunities. Building brands/labels, going online or even taking
a franchise of an already established brand/retailer has become quite
popular with the younger generation. OPERATION DIRECTOR Mayank Mohindra
PUBLISHER & MANAGING DIRECTOR Renu Mohindra
Creating niches is becoming more and more important, whether you are a
garment manufacturer, trim/fabric supplier, business facilitator or even a
buyer. Being normal, just does not work anymore!
With personalisation and experience becoming the keyword for the new
generation of consumers, no one can afford to lay back and enjoy the past
glories. If a company has nothing new to offer, there will be many ready
to take on the challenge. Start-ups are cropping up everywhere and even
in the Indian fashion retail scenario, we hear a new name almost every
second day. Of course, most of them are riding on the theme of ‘Digital
India’ and hoping to attract the right eyeballs.
In this fast-changing scenario, how can we at Apparel Online remain
immune to the trend? I have said this before and I would like to repeat the
same: the export market is very important to us, but retail is an added
dimension to the magazine.
Going back to the core thought of creating niches, as most of you must
be aware by now, we have curated a very niche platform for business
networking that will support retail growth with diverse sourcing options
from South Asia. The Apparel Sourcing Week has been born from the
need of Indian retailers to source competitively. Many ask us why bring
Bangladesh exporters to India, but why the question at all…! Do we have
the product categories which they have; or can we supply at the price
points they can deliver?
Competition is in the mind; in reality, the manufacturing strengths of each
country is complementing the strength of the other, creating a regional
collaboration like no other.
Which other region in the world can talk about players and products like
South Asia… The only reason that manufacturing shifted from the West
to this region is actually owing to this inherent strength.
Now it is time for these countries to move beyond boundaries and work
together as manufacturers and markets. Each individual country and
company has to play on their strengths and create niches that no buyer
can ignore… After all it’s all about creating niches!
8 Apparel Online India | FEBRUARY 1-15, 2019 | www.apparelresources.com
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