Apparel Online India Magazine February 1st Issue 2019 | Page 39

INDUSTRY LIVE
buyers didn’t seem to mind much as
many of them were looking for quick
deliveries and near to the season
buying. There were only a few players
who were displaying niche products
such as yogawear, beachwear, stoles
and silk-printed scarves. Even though
these exporters met limited buyers,
they were pleased to get enquiries
from few good overseas buyers, mostly
from the European countries.
Echoing the same spirit, Umesh
Kumar of Kamarvy, Delhi said:
“For the past eight years, we have
been displaying our unique products.
Initially, we started with banjara
leather bags but with positive response
and huge market demand, we are now
exporting garments catering mostly to
the European countries. We are now
making everything in the garment
segment, anything that our client
wants us to make.”
Apart from the other products, the
company specialises in making bridal
jackets, which has a huge demand
in the European regions. “With our
creative team, we are giving vintage
material a trendy look,” Kumar said
showing his bridal jacket. He further
added, “We got enough enquiries and
orders this season to keep ourselves
busy and satisfied.”Kamarvy has
a presence in countries like North
and South America, Middle East and
some parts of Asia. The company is a
regular supplier to e-commerce giant
Alibaba.
On the other hand, Nancy Krafts,
Delhi felt that a lot of transition is
happening in the garment industry.
The company’s Director Jitin
Pal Singh averred, “The buyers’
demands and preferences are
shifting with the changing time,
and in this process, we are also
changing ourselves. We have started
customising our products according
to our clients’ preferences.”
Most of the exporters who participated
in the event were from Jaipur and the
details in focus were native to their
own aesthetic. The trends that most of
the stalls presented were asymmetric
prints and textural embroidery done
both with hands and through the
machine, along with lacy tie-ups in
ESSENTIALS
Inaugurating the
event, Union Minister
of Textiles Smriti
Irani said, “The Indian
garment industry has
been contributing
majorly towards
export earnings and
reflecting from the
export figure US $
1,129.02 million in
November 2018,
showing a growth
of 8.98 per cent
against the same
corresponding
month.” She also
added that, “Constant
efforts should be
made to increase the
interaction between
exporters in India and
importers from all over
the world.”
Manufacturers
deemed the poor
business of Autumn/
Winter season,
the drop in the
Argentinian currency
as well as the clash
of IIGF with major
European tradeshows
such as Premiere
Vision and Menswear
Fashion Weeks as the
reasons behind less
footfall.
Despite less buyers,
Indian manufacturers
were equipped with
latest international
trends such as the
immensely popular
animal and chain
prints.
Cheer Sagar’s Arnav Poddar showcases the use of latest technologies in value addition
Popular international print trends: Scarf & Animal Prints
white and pastel colours. The other
trend displayed out at the event was
animal print.
For few, the fair still needs
improvement
Meanwhile, mixed participants and
stalls’ placement were some of the few
complaints received about the fair.
Few regular players, who have been
showcasing their garments for past
three decades, highlighted certain
points, which they are expecting IIGF
to consider and improve upon in the
near future.
Showing his distress regarding
the event, SK Singhal of Mint
Impex, Moradabad expressed,“We
are not satisfied with the stalls’
placement. The lightings, which are
used in the fair are dim and give
a dull look to our products. The
carpets that are spread all over
are of low quality and anyone can
trip while walking. The ratio of
participants per buyer is also less.
We are striving hard this edition
as the buyers, who are enquiring
about the products, are demanding
good quality in low prices.” He also
felt that the right kind of buyers are
missing from the show this time, and
the reason can be the change in the
venue from Pragati Madan (earlier)
to Greater Noida. He believed that
connectivity was indeed an issue.
Mint Impex is into manufacturing
of womenswear and kidswear,
and its clients are mainly from
the US, Portugal, France, Spain,
Russia and Greece. The price
range of its products are between
US $ 5.50 and US $ 9.
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