Apparel Online India Magazine February 1st Issue 2019 | Page 24

TEX-FILE
Aditya Birla Group's Liva launches eco-enhanced
fabric, Livaeco
Aditya Birla Group’s Liva, a
leading ingredient consumer
brand, has introduced a new
variant of the Liva fabric which
boasts of an even higher eco-
quotient than its former version.
Called as Livaeco, the fabric was
unveiled in a forest-themed event
that witnessed Bollywood-actress-
and-Liva-brand-ambassador
Kangana Ranaut walk the ramp.
Livaeco was incorporated into the
designs of renowned designers
Anju Modi, Wendel Rodricks and
Gaurav Jai Gupta for the event.
Dilip Gaur, MD, and Rajeev Gopal,
CMO, Pulp and Fibre Business,
Grasim Industries Ltd. and many
other dignitaries were present at
the launch.
Livaeco enhances the
sustainability index of Liva, which
itself is a highly sustainable
fabric, through low water
consumption, the use of raw
materials procured by sustainable
and certified forests and low
green-house gas emissions
during the product development
and manufacturing process. All
“Birla Cellulose, following
the Aditya Birla Group’s
philosophy of being at the
forefront of sustainable
business practices, has
taken yet another step
towards enhancing the
sustainability of the
fashion industry through
the introduction of Livaeco,
a new variant of Liva.”
(L to R) Dilip Gaur, Kangana Ranaut and Rajeev Gopal at the launch of Livaeco
of this is complemented by a
unique traceability solution for
ensuring source credibility. The
products made via Livaeco will be
retailed exclusively by the TCNS-
owned brand ‘W’ for the seasonal
collections of S/S ’19 and A/W ’19.
A high fashion collection has been
curated by ‘W’ for Livaeco. It will
be available in 300+ exclusive ‘W’
stores, select large format stores
and multi-brand outlets pan-India
starting March ’19.
“At Birla Cellulose, sustainability
is a continuous journey towards
the well-being of all stakeholders
and conserving nature. With the
launch of Livaeco, we endeavour
to systematically engage with
the textile value chain and
offer consumers fashionable
clothing that is eco-friendly,”
informed Gaur.
Promising consistent high quality,
natural origin and fluidity, the
– Dilip Gaur, MD,
Grasim Industries Ltd.
brand Liva has become a
preferred ingredient brand for
the consumers since its inception
four years ago. “I strive for
excellence in whatever I do.
My fashion choices are not any
different. Livaeco enables me
to look my fashionable best and
yet gives me the satisfaction
that it is helping in preserving
our precious environment,”
said Kangana Ranaut, Brand
Ambassador, Liva
Raymond's Gautam Singhania to exit from
all companies
Raymond Group Chairman
Gautam Singhania has announced
to step down as Chairman
from all group companies and
dissociate himself from day-
to-day functioning in order to
build an organisation which can
run independently without the
involvement of the promoter. It
is to be noted that Singhania
has already moved out from the
Chairman’s post for the FMCG
entities and Raymond Apparel in
November last year. Next in line
would be the two engineering
entities – JK Files and Ring Plus
Aqua – for which he is looking for
a Chairman. Singhania may even
move out from the top post of the
flagship entity, Raymond Ltd.
The Singhania scion said that
he is creating independent
governance for each company
and will ensure that the promoter
family is away from day-to-day
functioning. For future, he will
focus on strategy, new product
development, budget, set targets,
compensation and public relations
for the business. He added that
24 Apparel Online India | FEBRUARY 1-15, 2019 | www.apparelresources.com
he is ensuring that Raymond
Group moves forward to a highly
transparent governance structure.
“At Raymond Ltd., I don’t know
how long I will be the Chairman.
Tomorrow morning if I die, God
forbid, there are identified people
who will take charge of everything.
Raymond can run independently
and competitively. My children are
very young. I have a responsibility
to my wife and children, to my
employees and shareholders,
my banks, institutions and
customers,” said Singhania.