Apparel Online India Magazine February 1st Issue 2019 | Page 21

AO SURVEY
Wish from buyers
There were four options given to the apparel
exporters with regard to their expectation
from the buyers’: increase in price, increase in
order size, immediate approval and minimum
change after products are finalised, and last
but not the least, to be more supportive overall
as the buyers themselves are also struggling
on price and order sizes.
Apart from the highlighted
questions, respondent
exporters also shared with
AO a few other interesting
developments and concerns
which are stated below:
Interestingly, 5 per cent participants of the
survey gave first priority to the point that
buyers should be more supportive overall as
the buyers are also facing similar crisis and
they should understand the ground realities.
The percentage was the same for the number
of exporters looking for immediate approvals
and minimum change after things finalise as
their first priority. • Some exporters are improving
themselves and upgrading to
deliver orders quickly so they
can grab orders with extreme
short lead time.
For 21 per cent, the first wish was to increase
the price and 16 per cent were only concerned
about increase in order size. Another 21 per
cent of exporters also shared that increased
price as well as increased order size are
equally important for them while 32 per cent
of the exporters informed that the options
depend on order to order and many allied
things and prioritising expectations cannot
be generalised. • SME exporters are anxious
about buyers’ visitation to India,
and in this regard, they asked for
information on fruitful sourcing
event location, reasonable price
for stall booking in sourcing
events, free or subsidised air
ticket to invite quality buyers.
• Diversification within the
product category is also on the
cards for some exporters.
What did these exporters do
recently or will do soon …
Business is all about newness and growth
and in apparel export capacity enhancement,
exploring unexplored/emerging markets, a
greater number of certifications/compliances,
improvement in overall working system,
efficiency…, are some of the unavoidable
tolls. In the survey, AO asked the exporters to
pen down what they are doing or did recently
among all these mentioned initiatives to be
better placed to face competition.
To venture into the unexplored markets
was the topmost priority for the companies
(21 per cent) who participated in this survey.
For other 21 per cent, improvement in own
overall working, including better systems and
efficiency, was the top target. Along with that,
to explore the unexplored markets was their
second-most priority. 16 per cent exporters
have also opted for capacity enhancement
as a priority while 22 per cent are focusing
completely on unexplored markets and they
don’t have any other above-mentioned plan
for now. For 11 per cent, a greater number of
certification/compliances is at the top of their
to-do list. It is to be noted that 16 per cent
exporters marked all the options as they feel
the need to work on all given options.
www.apparelresources.com | FEBRUARY 1-15, 2019 | Apparel Online India
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