Apparel Online India Magazine December 1st Issue 2018 | Page 47

DOMESTIC UPDATE Future Retail posts 14% hike in net profit in second quarter Future Retail Ltd. (FRL) has announced its Q2 results for the quarter ending September 30th. India’s leading retail chain recorded a 14 per cent surge in its profits to Rs. 175 crore as compared to Rs. 153 crore it fetched last year during the said time period. The company also reported that its revenue during the period was also up to Rs. 4,929 crore as compared to Rs. 4,506 crore during the previous quarter in last fiscal. By the end of its second quarter this year, it managed to grow its presence in 373 cities across the country. Further adding to the store count, the retailer marked out that it will be launching around 100 small format stores in the coming time along with 20 Big Bazaar stores by the end of this fiscal year. The retail chain operates 1,336 stores across its different brands such as Big Bazaar, Easyday and FBB. As per the data available, FRL reported its total income as Rs. 18,489.64 crore claiming to be the Future Group’s biggest revenue producer. Recently, Future Retail’s Big Bazaar organised the first ever 24-hour Facebook Live shopping extravaganza to mark the 12th anniversary of its ‘Sabse Sasta Din’ event. The leading retail chain fetched a profit of Rs. 183.14 crore during the third quarter of the previous fiscal year and it remains to be seen if FRL can manage to better the previous year’s number by the end of this fiscal. Wrangler ties up with Flipkart; launches ‘Wrangler 20X' ‘for digital generation American denim brand Wrangler has collaborated with e-commerce giant Flipkart to launch its sub- brand Wrangler 20X exclusively for the online marketplace. This collection is targeted at the tech- savvy youth who increasingly shop for fashion online, seeking the perfect mix of trend and value. Wrangler 20X aims to give them a brand that they would be proud to wear at prices that they can afford. The sub-brand is launched to capitalise on the festive season which will witness a sharp rise in the purchasing frequency. Flipkart has aggressive plans to grow the fashion business and this maps well with Wrangler’s vision of meeting the needs of the young and online shopper. “We are delighted to partner with The shirts embrace printed designs with yarn-dyed fabrics and the tees are with a fresh colourful graphic spin. The sub-brand is currently available only for men. Flipkart on the launch of Wrangler 20X. The brand will be available exclusively on Flipkart and is designed for young, trend-aware digital citizens who aspire to buy Wrangler but are also looking for a more affordable value proposition. We look forward to working with Flipkart to make this a successful sub-brand of Wrangler,” asserts Krishna Dorai, General Manager, Wrangler. Rishi Vasudev, VP, Flipkart Fashion, maintains, “Men’s fashion is one of our fastest growing categories, where we have witnessed a 75% Y-o-Y growth, within which denims is one of the most successful categories. Crafted on the basis of an understanding of what fashion shoppers are looking for, we are excited to launch Wrangler 20X, a denim-wear brand, from the house of Wrangler, exclusively on Flipkart Fashion. The range is specifically designed to offer the latest in fashion to the style-conscious young men looking for the best in the value branded segment and we are sure, this range will be a massive hit, while it strengthens our men’s portfolio.” The collection features attractive style elements such as PU detailing on the pockets and belt loops. The shirts embrace printed designs with yarn-dyed fabrics and the tees are with a fresh colourful graphic spin. The sub-brand is currently available only for men. www.apparelresources.com | DECEMBER 1-15, 2018 | Apparel Online India 47