Apparel Online India Magazine December 1st Issue 2018 | Page 15

SUSTAINABILITY
Three awards for
Pratibha Syntex
Indore-based leading apparel exporter Pratibha Syntex was
recently honoured with three different awards. The company,
known globally for its sustainable initiatives, was honoured with
‘Innovation Award’ by renowned brand Ann Taylor for offering
innovative fabrics. Federation of Madhya Pradesh Chambers of
Commerce and Industry (FMPCCI) gave ‘Dare to Dream’ award to
the organisation for being the emerging company of the year in the
textile sector. In addition, the organisation was also awarded for its
excellent work in the field of social welfare. The Collector of Dhar
felicitated the company for its praiseworthy initiative of donating
furniture and blackboards in the Government schools of Sagore as
a part of Sarva Shiksha Abhiyan (Government of India’s flagship
programme for achievement of Universalisation of Elementary
Education).
ABFRL is one
of the three
companies in
India which has
volunteered
to apply a set
of ‘Guidelines’
on product
sustainability...
Naresh Tyagi, Chief Sustainability Officer, ABFRL,
addressing a session
Aditya Birla Fashion and Retail
Ltd. (ABFRL), the fashion
and retail business vertical of
Aditya Birla Group, shared its
initiative regarding sustainability
(a hangtag – ‘Earth Chinos’
that demonstrates better
environmental performance)
in a session on ‘Product
Sustainability Information’.
Keeping in view the young and
millennial Indian consumers/
users who are becoming
more and more conscious of
the products they buy and
use, Naresh Tyagi, Chief
Sustainability Officer, ABFRL
shared that ABFRL is one of
the three companies in India
which has volunteered to apply
a set of ‘Guidelines’ on product
sustainability – and he shared
the case of ‘Earth Chinos’. The
One Planet Network (erstwhile
10YFP programme on Sustainable
Consumption and Production of UN
Environment) has developed this
‘Guideline’ that can help companies
make effective and reliable claims
about sustainability performance of
specific products.
During the event, CRB launched
a project entitled, ‘Promoting
Responsible Business Practices in
Value Chains in India’ (referred to
as PROGRESS project), wherein
apparel and textiles sector would
be looked into, especially given
the sector’s potential impacts
on SDGs. Launching the project,
Saskia Loer Hansen, Pro-Vice-
Chancellor International, Aston
University (UK) – the partner of
CRB in this project, highlighted the
importance of the project not only
in strengthening the partnership
between the two institutions, but
also its contribution particularly
towards the welfare of women and
youth in India.
Circular economy is the
buzzword today. The national
and international experts
discussed the relevance of
circular economy for Indian
business and society in a session
at the event. CRB in fact has
undertaken a research to assess
the level of preparedness of
Indian stakeholders to promote
the principles of circular
economy in the Indian apparel
and textiles value chain. There
is increasing discomfort about
restricting actions on circular
economy in the post-consumer
usage segment by international
brands or companies in the
apparel sector. Together with
like-minded organisations,
CRB is exploring the possibility
of applying circular economy
principles in the Indian apparel
and textiles’ supply chain.
Ashwani Palaha, CEO and Sameer Bhand, VP-Marketing,
Business Development and Sustainability of the company
received the award from Ann Taylor. ‘Dare to Dream award’ was
received by Satish Sachdeva GM, IT and MIS while Sanjay Jain
Senior Manager HR received award for ‘Sarva Shiksha Abhiyan’.
Expressing his gratitude for the awards, Shreyaskar Chaudhary,
Director of the company shared, “We are immensely pleased
with these awards. We have been striving continuously to make
innovative fabrics available to our customers. Our leading light
Shri Chhogmal Ji Chaudhary worked to encourage the cause of
education all his life. Following his footsteps, we organise several
activities under our CSR Programme for school children time to
time.” He further added that it is a matter of pride for them to be
honoured for the Sarva Shiksha Abhiyan.
Recently the company has taken up the initiative of ‘Mere Sapnon
ka Bharat’ as its CSR programme under which its team is working
for the causes of women empowerment and education. A special
session was organised by the export house as a part of ‘Swachchhta
hi Seva Drive’, for the girl students of a Government school in
Sagore. About 650 girl students from classes VII to XII attended the
session and the company distributed sanitary napkins to the girls.
Satish Sachdeva (R), GM, IT and MIS, Pratibha Syntex receiving ‘Dare to Dream’ award
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